Men's Lifestyle: Clothes & Activewear Collection

Shop men’s lifestyle clothes, apparel, activewear, workout gear by DIA. It's all about personal greatness and you already have what it takes.

Browse our collection of t-shirts, active wear, tank tops, shorts, leggings, hoodies, and more. Be inspired by DIA.

DIA = Discipline + Intensity + Action

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  • Black hoodie featuring a subtle, tonal black coiled rattlesnake graphic with an American flag on the right sleeve.

    Don't Tread On Me Stealth Hoodie

    Don't Tread On Me Stealth Hoodie
    $47.95

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  • Black hoodie featuring a large tonal DIA logo chest graphic and American flag on the sleeve.

    Stealth DIA Logo Hoodie

    Stealth DIA Logo Hoodie
    $47.95

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  • Black hoodie featuring a red "THERE" chest graphic with a soldier silhouette over a map of Iraq.

    T/HERE Iraq Hoodie

    T/HERE Iraq Hoodie
    $47.95

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  • Black hoodie with a white "THERE" graphic, "THANK YOU FOR SERVING OVER THERE" and "BUT NOW WE NEED YOU BACK HERE".

    T/HERE Supporter Hoodie

    T/HERE Supporter Hoodie
    $47.95

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  • Black hoodie with a red cross, "DEUS VULT" text on the chest, and an American flag on the sleeve.

    St. Michael Defend Us In Battle Hoodie

    St. Michael Defend Us In Battle Hoodie
    $49.95

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  • Black t-shirt front with a yellow coiled snake graphic and an American flag on the sleeve.

    Don't Tread On Me T-Shirt

    Don't Tread On Me T-Shirt
    $27.95

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  • Black t-shirt front with a tonal grey coiled snake graphic and a grey American flag on the sleeve.

    Don't Tread On Me Stealth T-Shirt

    Don't Tread On Me Stealth T-Shirt
    $27.95

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  • Black t-shirt front with large grey DIA logo and grey American flag on sleeve.

    Stealth DIA Logo T-Shirt

    Stealth DIA Logo T-Shirt
    $24.95

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  • Black trucker hat left side angle with red "DEUS VULT" cross logo and black mesh back.

    Deus Vult Trucker Hat: Darkness Defied

    Deus Vult Trucker Hat: Darkness Defied
    $34.95

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  • Front view of a black t-shirt with "THANK YOU FOR SERVING OVER THERE BUT NOW WE NEED YOU BACK HERE" text.

    T/HERE Supporter T-Shirt

    T/HERE Supporter T-Shirt
    $24.95

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  • Black t-shirt with "THERE" text, a red and white map of Afghanistan with soldier silhouette, and US flag on the sleeve.

    T/HERE Afghanistan War T-Shirt

    T/HERE Afghanistan War T-Shirt
    $27.95

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  • Black t-shirt with a red and white map of Iraq, soldier silhouette, and "THERE" text and an American flag on sleeve.

    T/HERE Iraq War Veteran T-Shirt

    T/HERE Iraq War Veteran T-Shirt
    $27.95

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  • Military green shirt, "STAND PROUD" lion graphic, "NEVER HERDED" text, DIA logo, and American flag on sleeve.

    Stand Proud T-Shirt

    Stand Proud T-Shirt
    $24.95

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  • Front-facing army green shirt featuring a black "VERY EASILY DISTRACTED" rifle graphic and a black American flag.

    Very Easily Distracted T-Shirt

    Very Easily Distracted T-Shirt
    $24.95

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  • Black t-shirt, front view, featuring a large circular Celtic knot design and green Irish colored American flag on the sleeve.

    Luck Belongs to the Bold T-Shirt

    Luck Belongs to the Bold T-Shirt
    $24.95

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  • Front-facing black t-shirt featuring a white "GRUNT" skull graphic with "No Skills, Just Kills" and a DIA logo.

    GRUNT: No Skills, Just Kills T-Shirt

    GRUNT: No Skills, Just Kills T-Shirt
    $24.95

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  • Black t-shirt featuring an M203 rifle graphic with festive stripes and a white American flag on the sleeve.

    All I Want For Christmas T-Shirt

    All I Want For Christmas T-Shirt
    $27.95

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  • Army green t-shirt featuring a soldier silhouette graphic with Iraq 2004 text and a black American flag on the sleeve.

    Christmas Vacation - 2004 Fallujah, Iraq Special Edition T-Shirt

    Christmas Vacation - 2004 Fallujah, Iraq Special Edition T-Shirt
    $27.95

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  • Dark grey heather t-shirt featuring a flaming Statue of Liberty and a white American flag on the right sleeve.

    Revolt! Unshackle Liberty T-Shirt

    Revolt! Unshackle Liberty T-Shirt
    $27.95

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  • Black t-shirt featuring a "Forever Remember the Fallen" skull and soldier graphic and a white American flag.

    Forever Remember the Fallen T-Shirt

    Forever Remember the Fallen T-Shirt
    $27.95

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  • Black t-shirt featuring a red, white, and blue George Washington "REVOLT" chest graphic and a tan American flag on the sleeve

    Revolt T-shirt

    Revolt T-shirt
    $24.95

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  • Navy t-shirt, front view, circular "Self Governed Self Made" graphic featuring a tree with stars and stripes.

    Self-Governed Self-Made T-Shirt

    Self-Governed Self-Made T-Shirt
    $27.95

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  • Black hoodie, front view, featuring a white "HONOR THE FALLEN" graphic with silhouettes and the DIA logo.

    Memorial Day: Honor The Fallen Hoodie

    Memorial Day: Honor The Fallen Hoodie
    $47.95

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  • Military green hoodie with back "ANTI-TANKMAN 52" graphic, DIA logo, and an American flag patch on the right sleeve.

    Club 03: Anti-Tankman Hoodie

    Club 03: Anti-Tankman Hoodie
    $49.95

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  • Team royal hoodie, front view, featuring a white "COASTIE" graphic and a red and blue flag design on the right sleeve.

    Coastie: A Real American Hero Hoodie

    Coastie: A Real American Hero Hoodie
    $47.95

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  • Black hoodie, front view, featuring a red vertical "RED" graphic and an American flag on the right sleeve.

    Remember Everyone Deployed R.E.D. Army Edition Hoodie

    Remember Everyone Deployed R.E.D. Army Edition Hoodie
    $49.95

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  • Black hoodie, front view, featuring a red vertical "RED" graphic with an aircraft and an American flag on the sleeve.

    Remember Everyone Deployed R.E.D. Air Force Edition Hoodie

    Remember Everyone Deployed R.E.D. Air Force Edition Hoodie
    $49.95

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  • Black hoodie, front view, featuring a red vertical "RED" graphic with a ship and an American flag on the sleeve.

    Remember Everyone Deployed R.E.D. USCG Edition Hoodie

    Remember Everyone Deployed R.E.D. USCG Edition Hoodie
    $49.95

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  • Black hoodie, front view, featuring a red vertical "RED" graphic with a ship and an American flag on the sleeve.

    Remember Everyone Deployed R.E.D. Navy Edition Hoodie

    Remember Everyone Deployed R.E.D. Navy Edition Hoodie
    $49.95

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  • Black hoodie, front view, featuring a red vertical "RED" graphic with a soldier and an American flag on the sleeve.

    Remember Everyone Deployed R.E.D. Hoodie

    Remember Everyone Deployed R.E.D. Hoodie
    $49.95

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  • White Army R.E.D. T-shirt front presenting red vertical “Remember Everyone Deployed” design

    Remember Everyone Deployed R.E.D. Army Edition T-Shirt

    Remember Everyone Deployed R.E.D. Army Edition T-Shirt
    $27.95

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  • Black “Remember Everyone Deployed R.E.D.” USCG T-shirt front with red vertical helicopter graphic

    Remember Everyone Deployed R.E.D. USCG Edition T-Shirt

    Remember Everyone Deployed R.E.D. USCG Edition T-Shirt
    $27.95

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  • Leaf Pathfinder Bigfoot T-shirt front featuring “Be Legendary” graphic with Bigfoot illustration

    Pathfinder: Be Legendary Bigfoot T-Shirt

    Pathfinder: Be Legendary Bigfoot T-Shirt
    $24.95

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  • Army green t-shirt with "VIETNAM VETERAN" in yellow, a red map of Vietnam, and a yellow American flag on the sleeve.

    Vietnam Veteran T-Shirt

    Vietnam Veteran T-Shirt
    $29.95

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  • Black t-shirt with a white eagle and shield graphic with the text "LIBERTY OR DEATH" and a white American flag on the sleeve.

    Liberty or Death T-Shirt

    Liberty or Death T-Shirt
    $29.95

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  • Army green "Anti-Tankman 52" t-shirt shown from the back, featuring an American flag on the sleeve.

    Club 03: Anti-Tankman T-Shirt

    Club 03: Anti-Tankman T-Shirt
    $29.95

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THE DIA STANDARD

PURPOSE DRIVEN MISSION

Every purchase backs Veterans & First Responders.

IRON CLAD GUARANTEE

Love your gear or get a 100% full refund. No friction. Zero hassle.

Confidence You Can Wear

Simple Hassle-Free Exchanges & Returns

Crafted By Veterans

Authentic Apparel. Built by Those Who Served.

WEAR YOUR CODE

CONTINUE THE MISSION

GEAR BUILT FOR YOUR MISSION, YOUR COUNTRY, AND THE CODE YOU LIVE BY.

Bearded man in a sunny desert, wearing a black "KABUL 13" t-shirt with a red DIA logo on the left sleeve.

BEST SELLERS

A bold, black triangular emblem with a small white star centered in the bottom inner point

NEW ARRIVALS

Man in a red-walled setting with "TAKE BACK FREEDOM" text, wearing a white Abraham Lincoln "ANARCHIST" t-shirt.

DEMAND BETTER

Donald Trump with a raised fist and blood on his face, surrounded by security against a red and black bullseye.

Stand Up for Yourself