FOUNDED BY VETERANS FOR ALL AMERICANS+
DIA Apparel Co. was founded by US Marine Corps enlisted veterans to promote the greatness inherent in all people regardless of religion, culture, or race. We believe individual greatness can be found through our inalienable right to freedom, to pursue happiness, and to express ourselves authentically.
MEET THE FOUNDER
David Gonzalez, was a USMC 0311 Infantryman (Rifleman) stationed with 2nd Battalion, 3rd Marine Regiment (2/3) in Hawaii. He signed the dotted-line because he believed in the tenets of our founding fathers and wanted to defend those ideals; he still does. David founded DIA to encourage everyone to seek personal greatness instead of depending on self-interested corporations and governments who thrive on our obedience to a system that subverts our personal liberties. It's time to seek greatness for ourselves in spite of the forces actively working against us.
THE MIND BEHIND THE DESIGNS
Caleb Sparks was a USMC 0331 Machinegunner and 0313 LAV Crewman with 3rd LAR out of 29 Palms, CA. Caleb teamed up with David through the Marine Corps Brotherhood connections on other projects and when David pitched the idea to help encourage greatness among Americans+, he jumped on it and has never looked back. He primarily handles the graphic design and digital marketing efforts of the company.
DISCIPLINE + INTENSITY + ACTION /// BUILT TO HONOR GREATNESS
DIA Apparel Co. is a mission-driven lifestyle brand dedicated to those who live life with purpose, grit, & an unyielding drive for excellence. We don’t just design apparel; we craft a uniform for the relentless. Our mission is to bridge the gap between service & civilian life by honoring the legacy of our Veterans and First Responders. From the legendary Men of 3 Truck of the FDNY to the heroes of Abbey Gate, we ensure that sacrifice is never forgotten & greatness is always recognized.
We are a Veteran Owned & Purpose Driven company that believes greatness isn't a gift – it’s a result of the work you put in when no one is watching. We distill the raw, high-octane resolve of the American Warrior & the First Responder into every thread. We believe that what you wear is a silent oath: A reflection of your internal discipline & a tribute to the standards you uphold.
Stop waiting for permission. Be Relentless - Command your next chapter!