supporting the lives of veterans, service members, 1st responders, & their families.
Since founding DIA in 2021, our mission has been to design gear that spreads the message that greatness already lives within each of us — It simply takes Discipline + Intensity + Action, applied every day, to bring it out.
As United States Marine Corps Veterans, we deeply understand the sacrifice it takes to serve, which is why DIA is also about giving back to those who’ve given so much.
We honor veterans, service members, & their families for their courage and commitment to protecting our freedoms — Many of whom made the ultimate sacrifice. We also recognize the daily sacrifices made by First Responders who put their lives on the line to keep our communities safe.
That’s why 10% of net proceeds from every sale go directly to organizations that support Veterans, Service Members, First Responders, & their Families — Because we know the cost of freedom, & we will always stand with those who pay it.
flanders fields
Flanders Fields is a veteran-founded nonprofit that supports U.S. military veterans facing PTSD, addiction, homelessness, and joblessness. They provide peer-based recovery, housing help, job placement, and education support. They also assist Afghan allies in relocating to the U.S. Their symbol, the poppy, reflects both remembrance and the opioid crisis. Their mission is clear: no veteran left behind.
children of fallen patriots
Children of Fallen Patriots provides scholarships and educational support to military children who lost a parent in the line of duty. Founded in 2002, the group helps cover the gap left by government aid, serving Gold Star families from all branches. They've helped over 3,500 students and also offer mentorship and emotional support.
operation allies refuge foundation
Operation Allies Refuge Foundation is a veteran-led nonprofit dedicated to supporting U.S. service members affected by moral injury—deep psychological and spiritual wounds resulting from experiences during military service, particularly the 2021 Kabul evacuation. Through peer-to-peer support, humanitarian missions, and holistic mental health care, the foundation aims to restore purpose and resilience among veterans. Their initiatives include the "After War" recovery program, moral injury research and advocacy, and preserving veterans' stories to educate future generations. By fostering community and healing, they ensure that no veteran faces their battles alone.
national fallen firefighters foundation
The National Fallen Firefighters Foundation (NFFF) honors firefighters who have died in the line of duty and provides vital support to their families. Founded by Congress in 1992, the organization offers scholarships, grief counseling, and peer support while also working to prevent future firefighter fatalities. Through events like the National Memorial Weekend and year-round outreach, NFFF ensures these heroes are remembered and their loved ones are never alone.
sgt nicole gee memorial foundation
The Sgt. Nicole Gee Memorial Foundation honors the life and sacrifice of U.S. Marine Sgt. Nicole Gee, who was among the 13 service members killed during the Kabul evacuation on August 26, 2021. The foundation is dedicated to preserving her legacy and supporting military families through initiatives that promote remembrance, wellness, and community engagement. Their mission includes honoring fallen heroes, providing support to military families, and inspiring future generations to serve with courage and commitment. Through events, outreach, and partnerships, the foundation ensures that the sacrifices of service members like Sgt. Gee are never forgotten.
cpl. daegan page foundation
The Corporal Daegan Page Foundation exists to carry forward Daegan’s spirit by supporting veterans, Gold Star families, first responders, and others facing adversity. Through programs like Anchor Commons—a dedicated community and healing space in Omaha—along with scholarships, emergency assistance, and veteran outreach events such as DaeWay Day, the foundation provides meaningful, lasting impact. Rooted in Daegan’s values of resilience, camaraderie, and love for others, the foundation helps people “live the DAE Way”—a call to face life with strength, purpose, and heart.
tunnel to towers foundation
Tunnel to Towers Foundation, a 501(c)(3) nonprofit honoring FDNY firefighter Stephen Siller’s heroism on 9/11. Their ‘In the Line of Duty’ programs deliver mortgage-free smart homes to catastrophically injured veterans and first responders, provide housing support to Gold Star and fallen responder families, and combat veteran homelessness nationwide. With over 1,200 homes delivered and a stellar Charity Navigator 4-star rating, nearly all donations directly fuel their impactful work.
WOUNDED WARRIORS FAMILY SUPPORT
Wounded Warriors Family Support is a veteran-founded nonprofit dedicated to supporting families affected by combat injuries or loss. For over 20 years, WWFS has provided critical services—from caregiver respite and family retreats to vehicle grants through the Mobility Is Freedom program, vocational training, and financial education. With over a million families served and recognition as a 4-star charity from both Charity Navigator and GreatNonprofits, your donation directly helps families heal, rebuild, and thrive.
