White t-shirt, back view, featuring a leaping tiger in red flames, "THROUGH THE FIRE WE CHARGE" text, and a DIA logo.

Through the Fire We Charge T-Shirt

White / S
$29.95
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White t-shirt, back view, featuring a leaping tiger in red flames, "THROUGH THE FIRE WE CHARGE" text, and a DIA logo.

Through the Fire We Charge T-Shirt

$29.95
ColorWhite
Size

Soft & light with just the right amount of stretch. Tailored fit & pre-shrunk. True to size.

▲ Defy the Generic | Wear Your Code

★ Built for the Unbroken | Worn by the Few

❯❯ Stop Waiting | Secure the Gear

Black and white geometric logo with a star in the center BUILT WITH RESOLVE /// CRAFTED BY VETERANS
THROUGH THE FIRE WE CHARGE

By DIA Apparel Co.

We all have to face the flames someday. Our veterans who have already been baptized by fire through combat had no choice but to forge ahead when the enemies they faced converged upon their positions.

Our first responders also do it daily. Whether it's a police officer facing violent opposition as they attempt to apprehend a suspect, or a heroic rush through a burning house by a firefighter to ensure that all is clear. 

We all face choices, and sometimes they are tough. You have a single decision to make. Do you cower in fear and shy away? Or do you charge through the fire and do what needs to be done regardless of the danger to yourself?

We salute all of you who choose the greater good over yourself. You are the celebrities in our books. You are who we celebrate and honor. 

And we charge right alongside you!

Care & Maintenance

• Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners.
• Tumble dry low, or hang-dry for longest life.
• Cool iron inside-out if necessary. Do not iron decoration.
• Do not dry clean.

Product Materials

• 100% ring-spun combed cotton
• Heather Grey is 90% cotton, 10% polyester
• Pre-shrunk fabric
• Side-seamed construction
• Standard length

THE DIA STANDARD

Every purchase backs Veterans & First Responders.

Love your gear or get a 100% full refund. No friction. Zero hassle.

Simple Hassle-Free Exchanges & Returns

Authentic Apparel. Built by Those Who Served.

EVERY DESIGN INSPIRED BY GREATNESS

FORTIFY YOUR KIT