White t-shirt, back view, featuring a leaping tiger in red flames, "THROUGH THE FIRE WE CHARGE" text, and a DIA logo.

Through the Fire We Charge T-Shirt

White / S
$29.95
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White t-shirt, back view, featuring a leaping tiger in red flames, "THROUGH THE FIRE WE CHARGE" text, and a DIA logo.
  • White t-shirt, back view, featuring a leaping tiger in red flames, "THROUGH THE FIRE WE CHARGE" text, and a DIA logo.
  • A man looks at a distant wildfire over a valley, wearing a white tiger graphic t-shirt with a DIA logo.
  • White t-shirt, front view, featuring a red flaming skull chest graphic, DIA logo, and thin red line American flag.
  • White t-shirt, angled left, featuring a red flaming skull chest graphic, DIA logo, and thin red line American flag.
  • Black heather t-shirt, back view, featuring a leaping tiger in red flames, DIA logo, and white American flag sleeve.
  • Black heather t-shirt, front view, featuring a white flaming skull chest graphic, DIA logo, and American flag sleeve.
  • White t-shirt, angled left, featuring a red flaming skull chest graphic, DIA logo, and thin red line American flag.
Through the Fire We Charge T-Shirt

Through the Fire We Charge T-Shirt

$29.95
ColorWhite
Size

WEAR WHAT MATTERS

Find Your Fit: Sizing Made Easy

TOPS

DIA Men/Unisex Top Sizing
DIA Women Top Sizing

HATS

One Size Fits Most: 6 1/2" - 7 5/8"

*Size charts provided by garment manufacturers

FAQS

PRODUCT INFO

Our apparel has a tailored fit, so if you're between sizes we recommend sizing up. If your order doesn't fit the way you'd like, just let us know and we'll take care of you with an exchange.
Our customers love the quality and design of our shirts and prints. If anything doesn't meet your expectations, just let us know and we'll make it right.

ORDERS & RETURNS

We offer an unconditional 30-day money-back guarantee. If you're not happy with your purchase, just contact us within 30 days of delivery and we'll refund 100% of your money, including shipping. We'll even cover the cost to send it back. Get in touch at support@diaapparel.com.
We're happy to help with exchanges within 30 days of delivery. Just make sure the item is brand new, unused, and unworn. Email us at support@diaapparel.com and we'll send you a prepaid return label. Once we receive your return, we'll get your exchange order placed. Please note that custom, special ordered, and discontinued items can't be exchanged.
When your order arrives, take a moment to inspect it. If you find anything damaged, defective, or incorrect, just get in touch with us at support@diaapparel.com within 30 days and we'll send you a replacement at no charge.

SHIPPING & CUSTOMER SERVICE

We ship most orders within 3–5 business days. You'll get free standard shipping on orders of $50 or more. We can also deliver to APO/FPO/DPO addresses, but we don't currently ship internationally.
We're a small, mission-driven brand and we stand behind every order. If anything isn't right, reach out to us at support@diaapparel.com and we'll make it right.

ABOUT DIA APPAREL CO.

DIA specializes in apparel and merchandise that celebrate American values, military heritage, veteran pride, and the pursuit of personal greatness.
DIA Apparel serves veterans, active-duty military, first responders, and anyone who values American freedom, personal accountability, and unapologetic patriotism.
DIA offers a wide range of apparel including t-shirts, hoodies, hats, and caps spanning military memorial designs, veteran tributes, and patriotic statements.
Yes. DIA regularly donates portions of proceeds from specific designs to veteran charities, first responder organizations, mental health support foundations, and causes supporting deployed servicemembers and their families.
DIA's core mission is to inspire personal greatness, self-reliance, and unwavering patriotism. The brand champions individual freedom, rejects mediocrity, and celebrates the strength found in discipline and courage.
Yes, extensively. DIA features memorial designs for the Kabul 13, the men of FDNY Ladder 3 (9/11), Medal of Honor recipients, Vietnam veterans, and deployed servicemembers. Many include charitable giving to support families and survivors.
Key themes include personal sovereignty, honoring sacrifice and service, pursuing freedom and independence, military pride across all branches, and the importance of self-reliance.

🛡️ The Ironclad Guarantee: Free exchanges & zero-risk returns.

NOT JUST APPAREL /// A STATEMENT
THROUGH THE FIRE WE CHARGE

By DIA Apparel Co.

We all have to face the flames someday. Our veterans who have already been baptized by fire through combat had no choice but to forge ahead when the enemies they faced converged upon their positions.

Our first responders also do it daily. Whether it's a police officer facing violent opposition as they attempt to apprehend a suspect, or a heroic rush through a burning house by a firefighter to ensure that all is clear. 

We all face choices, and sometimes they are tough. You have a single decision to make. Do you cower in fear and shy away? Or do you charge through the fire and do what needs to be done regardless of the danger to yourself?

We salute all of you who choose the greater good over yourself. You are the celebrities in our books. You are who we celebrate and honor. 

And we charge right alongside you!
Care & Maintenance

• Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners.
• Tumble dry low, or hang-dry for longest life.
• Cool iron inside-out if necessary. Do not iron decoration.
• Do not dry clean.
Fit & Feel

This shirt will fill you with the courage to do what needs to be done. Soft, form-fitting, and pre-shrunk. Maintains shape after washing.
Product Materials

• 100% ring-spun combed cotton
• Heather Grey is 90% cotton, 10% polyester
• Pre-shrunk fabric
• Side-seamed construction
• Standard length

THE DIA STANDARD

PURPOSE DRIVEN MISSION

A portion of every purchase directly supports Veteran & First Responder non-profits.

THE IRON CLAD GUARANTEE

Love your gear or get a 100% full refund. No friction. Zero hassle.

Buy with Confidence

Hassle-Free Exchanges & Returns

Veteran Crafted

100% original gear, created from scratch by Veterans.

WEAR YOUR CODE

Complete Your Loadout