THE OBJECTIVE
To carry the legacy of the 13 Heroes who stood the line at HKIA. This is not a garment; it is a mobile memorial. When you put this on, you aren’t just getting dressed - you're assuming the responsibility of remembering the cost of freedom.
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THE LEGACY
August 26, 2021 changed the landscape of the veteran community forever. At DIA, we don't just "print hoodies" about it; we built this to ensure that the names & the grit of those 13 service members remain at the forefront of the American consciousness.
In a world that wants you to move on and forget, choosing to wear this is a radical act of remembrance. It is a tribute to the ultimate sacrifice and a reminder to the wearer that Greatness is demanded of you, because they no longer have the chance to pursue theirs.
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MISSION IMPACT
Self-reliance is a necessity, but no one fights alone. 10% of every sale from the Abbey Gate collection is funneled directly back into organizations that support Veterans, 1st Responders, & the families of the fallen. Your purchase provides the fuel for the next generation of heroes.
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THE TOUGH LOVE: A MESSAGE TO THE WEARER
If you’re looking for a hoodie to lounge in while you wait for life to happen to you, go somewhere else. We didn't build this for the passive. We built this for the person who understands that wearing these names comes with a standard.
If you wear this tribute, you better live the life. Be the person worthy of the sacrifice.