Back view of a navy blue t-shirt featuring a red graphic of the number 2 with a cityscape silhouette at the bottom, printed w

3 Truck We're Still Heading Up T-Shirt

Navy / S
$29.95
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Back view of a navy blue t-shirt featuring a red graphic of the number 2 with a cityscape silhouette at the bottom, printed w
  • Back view of a navy blue t-shirt featuring a red graphic of the number 2 with a cityscape silhouette at the bottom, printed w
  • 3 Truck We're Still Heading Up T-Shirt - DIA Apparel Co.
  • A dark blue short-sleeve crewneck t-shirt with a firefighter-themed graphic on the left chest showing crossed tools and the t
  • 3 Truck We're Still Heading Up T-Shirt - DIA Apparel Co.
  • A man from behind wearing a blue t-shirt with the text "WE'RE STILL HEADING UP" in a busy city street.
  • A dark blue short-sleeve crewneck t-shirt with a distressed firefighter design on the left chest and right sleeve.
  • A dark blue short-sleeve t-shirt with a distressed graphic on the left chest containing crossed firefighting tools and the te
  • A black short-sleeved t-shirt with a graphic on the back featuring the text "WE'RE STILL HEADING UP".
  • Black T-Shirt with white DIA logo on left sleeve, white American flag on right sleeve, and front "3 TRUCK" tools graphic.
  • Black T-Shirt angled left, red 3 on American flag on right sleeve, and "3 TRUCK" with tools on chest.
  • Black T-Shirt angled right, white DIA logo on left sleeve, red 3 on flag on right, and 3 TRUCK with tools on chest.
  • White T-Shirt back view featuring red "WE'RE STILL HEADING UP" text over a blue city skyline and a large blue "3".
  • White T-Shirt, red 3 on American flag on right sleeve, blue DIA logo on left sleeve, and blue "3 TRUCK" with tools on chest.
  • White T-Shirt angled left, red "3" on American flag on right sleeve, and blue "3 TRUCK" with tools on chest.
  • White T-Shirt angled right, blue DIA logo on sleeve, and blue "3 TRUCK" with tools and red "3" on chest.
3 Truck We're Still Heading Up T-Shirt

3 Truck We're Still Heading Up T-Shirt

$29.95
ColorNavy
Size

Find Your Fit: Sizing Made Easy

TOPS

DIA Men/Unisex Top Sizing
DIA Women Top Sizing

HATS

One Size Fits Most: 6 1/2" - 7 5/8"

*Size charts provided by garment manufacturers

FAQS

PRODUCT INFO

Our apparel has a tailored fit, so if you're between sizes we recommend sizing up. If your order doesn't fit the way you'd like, just let us know and we'll take care of you with an exchange.
Our customers love the quality and design of our shirts and prints. If anything doesn't meet your expectations, just let us know and we'll make it right.

ORDERS & RETURNS

We offer an unconditional 30-day money-back guarantee. If you're not happy with your purchase, just contact us within 30 days of delivery and we'll refund 100% of your money, including shipping. We'll even cover the cost to send it back. Get in touch at support@diaapparel.com.
We're happy to help with exchanges within 30 days of delivery. Just make sure the item is brand new, unused, and unworn. Email us at support@diaapparel.com and we'll send you a prepaid return label. Once we receive your return, we'll get your exchange order placed. Please note that custom, special ordered, and discontinued items can't be exchanged.
When your order arrives, take a moment to inspect it. If you find anything damaged, defective, or incorrect, just get in touch with us at support@diaapparel.com within 30 days and we'll send you a replacement at no charge.

SHIPPING & CUSTOMER SERVICE

We ship most orders within 3–5 business days. You'll get free standard shipping on orders of $50 or more. We can also deliver to APO/FPO/DPO addresses, but we don't currently ship internationally.
We're a small, mission-driven brand and we stand behind every order. If anything isn't right, reach out to us at support@diaapparel.com and we'll make it right.

ABOUT DIA APPAREL CO.

DIA specializes in apparel and merchandise that celebrate American values, military heritage, veteran pride, and the pursuit of personal greatness.
DIA Apparel serves veterans, active-duty military, first responders, and anyone who values American freedom, personal accountability, and unapologetic patriotism.
DIA offers a wide range of apparel including t-shirts, hoodies, hats, and caps spanning military memorial designs, veteran tributes, and patriotic statements.
Yes. DIA regularly donates portions of proceeds from specific designs to veteran charities, first responder organizations, mental health support foundations, and causes supporting deployed servicemembers and their families.
DIA's core mission is to inspire personal greatness, self-reliance, and unwavering patriotism. The brand champions individual freedom, rejects mediocrity, and celebrates the strength found in discipline and courage.
Yes, extensively. DIA features memorial designs for the Kabul 13, the men of FDNY Ladder 3 (9/11), Medal of Honor recipients, Vietnam veterans, and deployed servicemembers. Many include charitable giving to support families and survivors.
Key themes include personal sovereignty, honoring sacrifice and service, pursuing freedom and independence, military pride across all branches, and the importance of self-reliance.

🛡️ The Ironclad Guarantee: Free exchanges & zero-risk returns.

NOT JUST APPAREL /// A STATEMENT
Honor the Men of 3 Truck!

By DIA Apparel Co.

Changed the World Forever
The attacks on September 11, 2001, changed the face of the planet forever. A change greater than any single event since World War II. The images of the two smoking World Trade Center Towers in New York City, billowing thick, black smoke before their collapse, will be forever seared in memories around the globe.

Brave Heroes
Before the collapse of the towers, brave first responders from all over the city were attempting to rescue Americans and others trapped in the doomed buildings. The brave men of the New York Fire Department Ladder 3 were part of the futile rescue efforts. Their heroism, bravery, and selflessness, in blatant defiance of an order to retreat from the smoking Twin Towers, cost them their lives as they attempted to rescue trapped victims.

Legendary Men!
- Legends who left this world too early
- Men who should be honored and remembered by all generations
- Men of a rare breed

We Salute These American Heroes
And we wish to honor their memory and preserve their legacy with the DIA 3 Truck We're Still Heading Up T-Shirt.

Never Forget These Final Words
Final words captured of Captain Paddy Brown,USMC veteran and celebrated commanding officer of Ladder 3, communicating the intentions of his brave crew:

Captain Paddy Brown / Ladder 3:
“I’m on the 35th floor, okay, okay?
Just relay to the command post we’re trying to get up.
There’s numerous civilians at all stairwells, numerous burn injuries are coming down.
I’m trying to send them down first.
Apparently, it’s above the 75th floor.
I don’t know if they got there yet. Okay.
Three Truck and we are still heading up.
Okay? Thank you.”

Command Post to Ladder 3:
“Command Post to Ladder 3, get out of the building!”

Captain Paddy Brown / Ladder 3:
“This is the officer of Ladder Co. 3. I refuse the order!
I am on the 44th floor and we have too many burned people with me.
I'm not leaving them!”

To the brave crew of 3 Truck, we will never forget you!

Honor the Men of 3 Truck and preserve their legacy by wearing the DIA 3 Truck We're Still Heading Up t-shirt.
Care & Maintenance

• Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners.
• Tumble dry low, or hang-dry for longest life.
• Cool iron inside-out if necessary. Do not iron decoration.
• Do not dry clean.
Fit & Feel

This shirt will humble you in the face of a great American Heroes. Soft, form-fitting, and pre-shrunk. Maintains shape after washing.
Product Materials

• 100% ring-spun combed cotton
• Heather Grey is 90% cotton, 10% polyester
• Pre-shrunk fabric
• Side-seamed construction
• Standard length

THE DIA STANDARD

PURPOSE DRIVEN MISSION

A portion of every purchase directly supports Veteran & First Responder non-profits.

THE IRON CLAD GUARANTEE

Love your gear or get a 100% full refund. No friction. Zero hassle.

Buy with Confidence

Hassle-Free Exchanges & Returns

Veteran Crafted

100% original gear, created from scratch by Veterans.

EVERY DESIGN INSPIRED BY GREATNESS.

J
Jeff (Columbus, OH, US)
White / M
Awesome shirt to Honor the fallen

Awesome shirt to Honor the fallen. This year will be my first year to participate in a 9/11 stair climb and couldn’t have a more fitting shirt to wear. The shirt itself is well made and shipped quickly.

I was able to climb today for Paddy Brown and for Sean Tallon. How fitting that I was wearing a shirt honoring Ladder 3

Jeff review photo Jeff review photo

Thanks for your review Brother!
We wish you a successful stair climb. Perfect shirt for the event.
Thank you for helping to honor and remember Captain Paddy Brown, the Men of 3 Truck, and all the brave 1st Responders that answered the call on 9/11.
David @ DIA

D
Dust (New York, NY, US)
Navy / L
Shirt

Excellent design highly recommend!

Thanks for your review Brother!
David @ DIA

C
Cory

Fits great! Looks great!

Thank you for your review Brother!
Captain Paddy Brown & the Men of 3 Truck will always be legends.
David @ DIA

B
Brent C. (Waterville, NY, US)
Navy / 2XL

Great quality. Arrived in a timely manner.

Thanks for your review Brent!
And thank you for honoring and remembering Captain Paddy Brown and the Men of 3 Truck.
David @ DIA

B
Brian (Bethlehem, PA, US)
Navy / L

Ordered wrong size . So gave it to my neice. Will be ordering right size soon

Thanks for the review Brian!
Sorry to hear you ordered the wrong size.
I'll email you. We may have an extra one in your size that we can send you.
David @ DIA

b
brandon

Excellent

Thanks Brother!
The memories of Captain Paddy Brown & the Men of 3 Truck will live on forever.
David @ DIA

C
CHRIS D. (Providence, RI, US)
Black Heather / XL
Great shirt

Great shirt honoring heroes

Thanks for the review Chris.
Captain Paddy Brown and the Men of 3 Truck will always be legends!
David @ DIA

M
Merle

Shirt material is too thin.

Thanks for your review and feedback. We'd like to make this right. Please let us know if you'd like for us to send out a replacement. Thank you.
David @ DIA

D
Diane C. (Urbana, OH, US)
Navy / XL
Alittle small

Love the t shirt but for a XL it’s a little small. Won’t be able to dry it in the dryer.

Thanks for your review George. You're right about the cut/size of the shirt; it's more of a tailored fit. A benefit of not drying the shirt is that the design will last longer. I'll reach out to you via email to see if we can make this right.
Thank you for helping to honor and remember the Men of 3 Truck.
David @ DIA

R
Robert F. (Buffalo, NY, US)
Black Heather / 2XL

As a firefighter,i love the shirt and the meaning it brings to me when it happened some of brothers & sisters in our department went to ground zero to help out in anyway that we could.

Thanks for your review Robert. And thank you for your service.
We will always remember the heroic actions of Captain Paddy Brown and the Men of Ladder 3.
David @ DIA

N
N.S.

Awesome shirt and fast shipping

Thanks for your review N.W.S! The Men of 3 Truck will always be remembered as heroes. David @ DIA

D
David M. (Roanoke, VA, US)
Black Heather / L
Great Shirt

We purchased the shirt as a gift, waiting to see their reaction.

Thanks for the review. Let us know what they think of the gift.
The Men of 3 Truck will never be forgotten. #heroes
-DIA

D
Domenic P.F. (Oakville, CT, US)
Navy / M
Ladder 3 shirt

I love this shirt!

Thanks for the review Domo. Happy to hear you love the shirt.
We will never forget the Men of 3 Truck. #heroes
-DIA

E
Eric B. (Asheville, NC, US)
Navy / 2XL
Awesome Shirt

Awesome shirt that supports our fallen brothers. Never Forget!!

Thanks for the review Eric. We will never forget the Men of 3 Truck.

R
Robert A. (Draper, UT, US)
White / 2XL
Great shirt

Love the shirt. Screen printing on the white shirt needs to be a little more defined.

Thanks for the review and feedback Robert. We tried reaching out to you to see if we can get you a new shirt. Please respond when possible.

C
C.M. (Lexington, MA, US)
Black Heather / 2XL
Recommend!!

Awesome shirt, wore it the first time on 9/11 in remembrance..

Thank you for the review. We will always remember the Men of 3 Truck.

O
O'Connor S. (Albany, NY, US)
Black Heather / 3XL
Very poor wuality

I was very disappointed in this shirt. The print quality was blurry and looked like someone made it in their home basement with an iron on. For the price I expected much much better

Hi Sean. Thanks for the feedback. We've been trying to get ahold of you to see if we can replace your shirt. Let us know. Thanks. -DIA

A
Adam J. (Kansas City, MO, US)
Navy / 3XL
Excellent Customer Service

They made sure that the shirt arrived before 9/11 through excellent customer service!

Thank you for the review Adam. And thank you for giving us a shot to correct the issue.

R
Robert S. (Newport, VT, US)
Navy / 3XL
Quality

I had hoped for a higher quality shirt

Hi Robert. Thanks for the feedback. We've been trying to get ahold of you to see if we can replace your shirt. Let us know. Thanks. -DIA

A
Andrew G.
Navy / L

Love it

Thanks for the review Andy! Captain Paddy Brown and the Men of 3 Truck will always be heroes.

B
Brian

Looks great. Inspirational. Quick shipping.

A
Austin

Graphics not as vivid as the picture.

j
james d. (Cherry Hill, NJ, US)
Navy / XL
Great tribute

The shirt is made of quality material and i love it. I May buy another

Thank you for the five star review. Happy to hear you love the shirt. We have a ton of respect for the Men of 3 Truck.

K
Karl B. (Phoenix, AZ, US)
White / L

Love it

Thanks the rating Karl. Happy to know you love the shirt.

P
Penny A.
Navy / M

DIA 3 Truck We're Still Heading Up T-Shirt

Thanks for the 5 Star review Penny! Happy to know you like the shirt.

M
Mark H.J. (Palmyra, PA, US)
Navy / XL
Shirt

I wear an xl in all shirts I buy. This shirt is very small for an xl.

Hey Mark,
Thanks for the review. We want to make this right. We sent you an email. Let us know what you think. Thanks - DIA

M
Michele

Excellent

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