DIA | Apparel for Greatness | Honor Veterans & 1st Responders

BUILT TO HONOR GREATNESS

3 Truck We're Still Heading Up T-Shirt

$29.95

Kabul 13 Abbey Gate T-Shirt

$31.95

This white t-shirt is shown from the back, featuring a large red and blue graphic memorializing the September 11 attacks. The design displays a large, distressed red number "3" with the blue silhouettes of the Twin Towers overlaid in the center. Below this, the word "TRUCK" is printed in blue, followed by the phrase "WE'RE STILL HEADING UP" at the bottom of the graphic. The garment also includes a blue and red American flag graphic on the right sleeve.

3 Truck Still Heading Up - Always T-Shirt

$29.95

This navy blue hoodie is shown from a direct rear perspective, featuring a large, distressed graphic centered on the back. The design displays the phrase "WE'RE STILL HEADING UP" in bold white, weathered lettering. This text is layered over a large, faded red graphic that includes a vertical number or symbol and a dripping skyline silhouette at the bottom. Additionally, white block lettering is visible running vertically down the length of both sleeves.

Men of 3 Truck FDNY Hoodie

$57.95

This white t-shirt is shown from a direct rear perspective, featuring a large, distressed graphic centered on the back. The design displays "MAKO THREE ZERO CHARLIE" in black block lettering stacked over a large, weathered red number 3. "JOHN CHAPMAN" is printed at the bottom. A black American flag is on the right sleeve

Mako Three Zero Charlie Back Print T-Shirt

$29.95

a man from behind, wearing a black 3rd LAR memorial t-shirt in a desert setting. The back of the shirt displays the "ALL GAVE SOME, SOME GAVE ALL" tribute above a list of names and a white LAV silhouette overlaid with red "3RD LAR" text. A white American flag graphic is visible on the right sleeve.

3rd LAR BN Memorial T-Shirt

$27.95

John Chapman Mako Three Zero Charlie T-Shirt

$29.95

Special Edition Kabul 13 Names T-Shirt

$29.95

Special Edition Remember Kabul 13 T-Shirt

$31.95

COMMAND YOUR NEXT CHAPTER

a man standing in a lush green field next to a vintage olive drab motorcycle. He is wearing a black t-shirt that features a graphic design with the text "19 42", "HARLEY-DAVIDSON", and "LIBERATOR" printed above an illustration of a motorcycle. A white monochromatic American flag is visible on the right sleeve of his shirt. The motorcycle itself is equipped with a leather saddlebag, a solo seat, and a prominent white star on the fuel tank.

1942 Harley-Davidson Liberator T-Shirt

$24.95

A man in an olive green A-10 Warthog t-shirt stands with arms outstretched amidst bombed-out urban ruins and rubble. An A-10 aircraft flies directly overhead in a hazy, dusty sky above the destruction, This cinematic shot shows a man wearing a green A-10 Warthog shirt standing in a destroyed city landscape with his arms wide. An A-10 plane is captured flying low through a sepia-toned sky over the debris.

A-10 Warthog - BRRT BRRT T-Shirt

$24.95

A man stands on a beach, leaning against an olive green military vehicle. He is wearing a military green crew-neck t-shirt and grey cargo pants. The front of the shirt features a graphic of an olive green military vehicle with the text "READY TO ROLL" printed in white underneath it. The background shows sand, the ocean, and a coastline under an overcast sky.

Willys Jeep - Ready to Roll T-Shirt

$24.95

A man stands in a sun-drenched forest holding a belt of ammunition. He wears a black crew-neck t-shirt featuring a white distressed graphic of an M60E4 machine gun. The text "BACK IN MY DAY" is printed above the weapon, with "M60E4" centered below it. A grayscale American flag graphic is visible on the right sleeve.

Back In My Day M60 E4 T-Shirt

$24.95

A man with short brown hair stands in a desert environment, positioned inside a defensive pit made of stacked tan sandbags, holding a small green hand shovel, wearing a black crew-neck t-shirt, featuring a white distressed graphic on the chest, showing an M16A2 rifle silhouette, with the phrase "BACK IN MY DAY" above the weapon, and the text "M16 A2" centered directly below it, while a grayscale American flag is visible on the right sleeve.

Back In My Day M16 A2 T-Shirt

$24.95

Full front view of a black crew-neck t-shirt, right sleeve features a grayscale American flag with "DIA APPAREL CO." printed directly underneath, chest displays the phrase "PROUD TO HAVE SERVED" in a large, white distressed stencil-style font.

Proud To Have Served T-Shirt

$24.95

The Basic DIA T-Shirt

$19.95

Full front view of a black crew-neck t-shirt. The right sleeve features a white American flag with "DIA APPAREL CO." printed directly underneath. The chest displays a large, white distressed graphic featuring an eagle and stars at the top, vertical stripes, and the text "SIGNED ON THE LINE" centered in the middle.

US Military Veteran Signed on the Line T-Shirt

$24.95

This image shows the back of a red crew-neck t-shirt featuring a large, yellow distressed graphic. At the top, "BLOOD MAKES YOU RELATED" is printed in an arc. Centered are three soldiers from different eras, flanked by "1775" and "2025". The bottom features bold "USMC" text and the phrase "THE CORPS MAKES YOU BROTHERS". A yellow American flag with "DIA APPAREL CO." is on the right sleeve.

USMC 250th Birthday Moto T-Shirt

$27.95

SPREADING GREATNESS /// HEAR FROM THE COMMUNITY

STOP WAITING FOR PERMISSION

OUR DUTIES TO YOU

SHOP WITH PURPOSE

Every Sale Supports Veterans & 1st Responders

100% Money-Back Guarantee

Love Your New Gear or Get ALL Your Money Back

Shop with Confidence

It's Simple: Free Exchanges & Returns

Exclusive & Original Designs

Found Only Here: Wear Gear That Matters

WEAR WHAT MATTERS

Men of 3 Truck FDNY Hoodie

$57.95

a man kneeling on an airfield, wearing a black hoodie with a commemorative "Kabul 13" design on the back. The graphic features a white map of Afghanistan with soldier silhouettes, the number "13," and "ABBEY GATE" in red. A red American flag is on the sleeve, and cargo aircraft are visible in the background.

Kabul 13 Abbey Gate Hoodie

$57.95

man in a prone position on a rocky ridge, aiming a rifle toward a vast mountain range. He wears the black John Chapman commemorative hoodie, which features a large white graphic on the back with the text "MAKO THREE ZERO CHARLIE" and "JOHN CHAPMAN". A red service member silhouette is layered behind the text.

John Chapman Mako Three Zero Charlie Hoodie

$57.95

A front-facing view of a gray hoodie featuring the distressed text "NEVER FORGET KABUL" over a large tan number 13 on the chest, a small black American flag design on the right sleeve, and the text "DIA APPAREL CO." printed directly beneath the flag.

Special Edition Kabul 13 Names Hoodie

$57.95

This navy blue pullover hoodie features a large graphic on the back commemorating the events of 9/11. The design centers on a large, red distressed number "3" overlaid with a white silhouette of the Twin Towers. Below this, the word "TRUCK" is printed in white block lettering, followed by the phrase "WE'RE STILL HEADING UP". The garment also features a white American flag on the right sleeve, partially covered by a matching red "3" graphic.

3 Truck Still Heading Up - Always Hoodie

$57.95

Remember Everyone Deployed R.E.D. USMC Edition Hoodie

$49.95

USMC Veteran Hoodie

$49.95

This charcoal gray pullover hoodie features a vertical list of names printed on the back, honoring thirteen killed at the Abbey Gate bombing. The names are printed in a mix of white and red distressed lettering, beginning with SSGT Darin T. Hoover and concluding with SSGT Ryan C. Knauss. The garment is finished with a white American flag graphic on the right sleeve and ribbed material at the cuffs and waistband.

Abbey Gate Remember Their Names Hoodie

$57.95

U.S. Coast Guard Veteran Hoodie

$49.95

GIVING BACK

HONORING VETERANS, SERVICE MEMBER, & THEIR FAMILIES

We honor veterans, service members, & their families for their courage and commitment to protecting our freedoms — Many of whom made the ultimate sacrifice. We also recognize the daily sacrifices made by First Responders who put their lives on the line to keep our communities safe. That’s why 10% of net proceeds from every sale go directly to organizations that support Veterans, Service Members, First Responders, & their Families — Because we know the cost of freedom, & we will always stand with those who pay it.

LEARN MORE

SHOP

Account

SHOP COLLECTION

SHOP COLLECTION

OUR BEST SELLERS

3 Truck We're Still Heading Up T-Shirt

Kabul 13 Abbey Gate T-Shirt

3 Truck Still Heading Up - Always T-Shirt

Men of 3 Truck FDNY Hoodie

Mako Three Zero Charlie Back Print T-Shirt

3rd LAR BN Memorial T-Shirt

John Chapman Mako Three Zero Charlie T-Shirt

Special Edition Kabul 13 Names T-Shirt

Special Edition Remember Kabul 13 T-Shirt

THE NEW ECHELON

1942 Harley-Davidson Liberator T-Shirt

A-10 Warthog - BRRT BRRT T-Shirt

Willys Jeep - Ready to Roll T-Shirt

Back In My Day M60 E4 T-Shirt

Back In My Day M16 A2 T-Shirt

Proud To Have Served T-Shirt

The Basic DIA T-Shirt

US Military Veteran Signed on the Line T-Shirt

USMC 250th Birthday Moto T-Shirt

CUSTOMER REVIEWS

COMMAND WARMTH

Men of 3 Truck FDNY Hoodie

Kabul 13 Abbey Gate Hoodie

John Chapman Mako Three Zero Charlie Hoodie

Special Edition Kabul 13 Names Hoodie

3 Truck Still Heading Up - Always Hoodie

Remember Everyone Deployed R.E.D. USMC Edition Hoodie

USMC Veteran Hoodie

Abbey Gate Remember Their Names Hoodie

U.S. Coast Guard Veteran Hoodie

GIVING BACK

HONORING VETERANS, SERVICE MEMBER, & THEIR FAMILIES

TEES

HOODIES

HEADWEAR