Navy hoodie angled left with a red 3 and white American flag on the chest and "HEADING UP" on the sleeve.

Men of 3 Truck FDNY Hoodie

Navy Blazer / S
$57.95
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Navy hoodie angled left with a red 3 and white American flag on the chest and "HEADING UP" on the sleeve.
  • Navy hoodie angled left with a red 3 and white American flag on the chest and "HEADING UP" on the sleeve.
  • Navy hoodie angled left, back view featuring a red "3" with white "WE'RE STILL HEADING UP" and a skyline graphic.
  • Man facing away in studio wearing navy blue 3 Truck "We're Still Heading Up" FDNY hoodie and jeans.
  • Man in studio wearing navy blue hoodie with 3 Truck flag graphic and "We're Still Heading Up" sleeve text.
Men of 3 Truck FDNY Hoodie

Men of 3 Truck FDNY Hoodie

$57.95
ColorNavy Blazer
Size

Proceeds from this design go to Veteran & First Responder non-profits /// Learn More: Giving Back

Free Exchanges & Returns

NOT JUST APPAREL /// A STATEMENT
Honor the Men of 3 Truck!

By DIA Apparel Co.

Changed the World Forever
The attacks on September 11, 2001, changed the face of the planet forever. A change greater than any single event since World War II. The images of the two smoking World Trade Center Towers in New York City, billowing thick, black smoke before their collapse, will be forever seared in memories around the globe.

Brave Heroes
Before the collapse of the towers, brave first responders from all over the city were attempting to rescue Americans and others trapped in the doomed buildings. The brave men of the New York Fire Department Ladder 3 were part of the futile rescue efforts. Their heroism, bravery, and selflessness, in blatant defiance of an order to retreat from the smoking Twin Towers, cost them their lives as they attempted to rescue trapped victims.

Legendary Men!
- Legends who left this world too early
- Men who should be honored and remembered by all generations
- Men of a rare breed

We Salute These American Heroes
And we wish to honor their memory and preserve their legacy with the DIA 3 Truck We're Still Heading Up hooded sweatshirt.

Never Forget These Final Words
Final words captured of Captain Paddy Brown, USMC veteran and celebrated commanding officer of Ladder 3, communicating the intentions of his brave crew:

Captain Paddy Brown / Ladder 3:
“I’m on the 35th floor, okay, okay?
Just relay to the command post we’re trying to get up.
There's numerous civilians at all stairwells, numerous burn injuries are coming down.
I’m trying to send them down first.
Apparently, it’s above the 75th floor.
I don’t know if they got there yet. Okay.
Three Truck and we are still heading up.
Okay? Thank you.”

Command Post to Ladder 3:
“Command Post to Ladder 3, get out of the building!”

Captain Paddy Brown / Ladder 3:
“This is the officer of Ladder Co. 3. I refuse the order!
I am on the 44th floor and we have too many burned people with me.
I'm not leaving them!”

To the brave crew of 3 Truck, we will never forget you!

Honor the Men of 3 Truck and preserve their legacy by wearing the DIA 3 Truck FDNY hoodie.
Care & Maintenance

• Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners.
• Tumble dry low, or hang-dry for longest life.
• Cool iron inside-out if necessary. Do not iron decoration.
• Do not dry clean.
Fit & Feel

This hoodie will humble you in the face of a great American Heros. Soft, form-fitting, and pre-shrunk. Maintains shape after washing.
Product Materials

• Classic unisex hoodie
• 100% cotton face
• Matching flat drawstrings
• 65% ring-spun cotton, 35% polyester
• Charcoal Heather is 60% ring•spun cotton, 40% polyester
• Carbon Grey is 55% ring•spun cotton, 45% polyester
• Front pouch pocket
• Self-fabric patch on the back
• 3-panel hood

SIZE CHARTS

Our apparel is engineered for an athletic, tailored fit. Size up for extra room.

TOPS

HATS

One Size Fits Most: 6 1/2" - 7 5/8"

Need Help or Have Questions?

Reach out to us at hello@diaapparel.com

*Size charts provided by garment manufacturers

FAQS

PRODUCT INFO

Our apparel has a tailored fit, so if you're between sizes we recommend sizing up. If your order doesn't fit the way you'd like, just let us know and we'll take care of you with an exchange.
Our customers love the quality and design of our shirts and prints. If anything doesn't meet your expectations, just let us know and we'll make it right.

ORDERS & RETURNS

We offer an unconditional 30-day money-back guarantee. If you're not happy with your purchase, just contact us within 30 days of delivery and we'll refund 100% of your money, including shipping. We'll even cover the cost to send it back. Get in touch at support@diaapparel.com.
We're happy to help with exchanges within 30 days of delivery. Just make sure the item is brand new, unused, and unworn. Email us at support@diaapparel.com and we'll send you a prepaid return label. Once we receive your return, we'll get your exchange order placed. Please note that custom, special ordered, and discontinued items can't be exchanged.
When your order arrives, take a moment to inspect it. If you find anything damaged, defective, or incorrect, just get in touch with us at support@diaapparel.com within 30 days and we'll send you a replacement at no charge.

SHIPPING & CUSTOMER SERVICE

We ship most orders within 3–5 business days. You'll get free standard shipping on orders of $50 or more. We can also deliver to APO/FPO/DPO addresses, but we don't currently ship internationally.
We're a small, mission-driven brand and we stand behind every order. If anything isn't right, reach out to us at support@diaapparel.com and we'll make it right.

ABOUT DIA APPAREL CO.

DIA specializes in apparel and merchandise that celebrate American values, military heritage, veteran pride, and the pursuit of personal greatness.
DIA Apparel serves veterans, active-duty military, first responders, and anyone who values American freedom, personal accountability, and unapologetic patriotism.
DIA offers a wide range of apparel including t-shirts, hoodies, hats, and caps spanning military memorial designs, veteran tributes, and patriotic statements.
Yes. DIA regularly donates portions of proceeds from specific designs to veteran charities, first responder organizations, mental health support foundations, and causes supporting deployed servicemembers and their families.
DIA's core mission is to inspire personal greatness, self-reliance, and unwavering patriotism. The brand champions individual freedom, rejects mediocrity, and celebrates the strength found in discipline and courage.
Yes, extensively. DIA features memorial designs for the Kabul 13, the men of FDNY Ladder 3 (9/11), Medal of Honor recipients, Vietnam veterans, and deployed servicemembers. Many include charitable giving to support families and survivors.
Key themes include personal sovereignty, honoring sacrifice and service, pursuing freedom and independence, military pride across all branches, and the importance of self-reliance.

THE DIA STANDARD

PURPOSE DRIVEN MISSION

Proceeds from every sale go directly to Veteran & First Responder non-profits.

THE IRON CLAD GUARANTEE

Love your gear or get a 100% full refund. No friction. Zero hassle.

Buy with Confidence

Hassle-Free Exchanges & Returns

Veteran Crafted

100% original gear, created from scratch by Veterans.

R
Ray C. (Sofia, 22, BG)
Navy Blazer / 2XL
Men of 3

I wear this hoodie in honor of Capt. Paddy Brown of for the men of Ladder 3

Thanks for your review Ray!
We will always remember Captain Paddy Brown and the Brave Men of 3 Truck.
#Heroes
David @ DIA

M
Michael C. (Manchester, CT, US)
Navy Blazer / XL
Small but big

I like the shirt. I like the sweatshirt but the flag on the chest seems to be backwards. I was under the impression stars are always top left. Unless I am not realizing something....the stars being top right jaut makes me feel weird

Thanks for the review, Michael. We're glad to hear that you like the shirt and hoodie overall.

Regarding the flag on the chest, we apologize for any confusion. The flag’s orientation symbolizes honor and forward engagement. The design is meant to honor Captain Paddy Brown and the Men of 3 Truck's bravery and dedication on 9/11. These men unselfishly assaulted forward into the Twin Towers on that fateful day.

Feel free to reach out if you still feel weird wearing the hoodie. It can be returned, and a full refund issued.
David @ DIA

J
Jordan

Great cause! Great material!

Thank you for you review.
Captain Paddy Brown and the Men of 3 Truck are legends!
David @ DIA

H
Heather W. (Florence, KY, US)
Navy Blazer / S
Great!

This hoodie is great! The design looks awesome and it came much faster than expected. Thanks!

Thank you for your review Heather. Happy to hear that you love the design of our DIA Men of 3 Truck FDNY Hoodie and that you received it quickly. Thank you for helping to honor and remember the Men of 3 Truck.
David @ DIA

C
Cindy D. (Farmington Hills, MI, US)
Navy Blazer / M

Christmas gift

Thank you for your review Cynthia. We hope the receiver enjoys the gift. Also, thank you for helping to keep the heroic story & memory of Men of 3 Truck alive.
- DIA

R
Ray C. (Sag Harbor, NY, US)
Navy Blazer / XL
Great sweatshirt, good quality.

Capt. Paddy Brown and the men at Ladder 3 Recon would love lt.

Thanks for the review Ray. Happy to hear you like the sweatshirt. Only the best for Capt. Paddy Brown and the Men of Ladder 3.

J
Jim s. (Crestwood, KY, US)
Navy Blazer / 2XL
So so

Sweatshirt is nice quality, but for the price I expected more. The screen print looks faded, shirt was crammed into a small shipping envelope and no paperwork that gives the story behind the shirt. Was giving as gift and would be nice to have them know the meaning behind the shirt. Instead I copy and pasted the story from the website and printed that off.

Hey Jim,
Apologies for the delayed response. Also sorry to hear we didn't meet your expectations for the sweatshirt. Please let us know how we can make this purchase and experience better. Thank you. David @ DIA

F
Frances R. (Imlay City, MI, US)
Team Royal / M
Can’t review until I view

Haven’t received it yet

FORTIFY YOUR KIT