Navy 3 Truck T-shirt back featuring large “We’re Still Heading Up” firefighter emblem and memorial text

3 Truck T-Shirt / 4 XL & 5XL Special Order Sizes

Navy / 4XL
$37.95
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Navy 3 Truck T-shirt back featuring large “We’re Still Heading Up” firefighter emblem and memorial text
  • Navy 3 Truck T-shirt back featuring large “We’re Still Heading Up” firefighter emblem and memorial text
  • 3 Truck T-Shirt / 4 XL & 5XL Special Order Sizes - DIA Apparel Co.
  • Navy 3 Truck T-shirt front showing red and white chest graphics with firefighter emblem and text details
  • 3 Truck T-Shirt / 4 XL & 5XL Special Order Sizes - DIA Apparel Co.
  • Man in a busy city street wearing a navy blue t-shirt with a back graphic and a DIA logo on the sleeve.
  • Navy T-shirt angled left highlighting front chest graphics and fitted sleeve view
  • Navy T-shirt angled right showing detailed front emblem, layered text, and graphic elements
  • Black 3 Truck T-shirt back featuring large “We’re Still Heading Up” firefighter emblem and memorial text
  • Black 3 Truck T-shirt front displaying red and white chest graphics with firefighter emblem and text details
  • Black T-shirt angled left emphasizing detailed front chest graphics and fitted sleeve folds
  • Black T-shirt angled right showing layered front emblem, text, and graphic design elements
3 Truck T-Shirt / 4 XL & 5XL Special Order Sizes

3 Truck T-Shirt / 4 XL & 5XL Special Order Sizes

$37.95
ColorNavy
Size

Find Your Fit: Sizing Made Easy

TOPS

DIA Men/Unisex Top Sizing
DIA Women Top Sizing

HATS

One Size Fits Most: 6 1/2" - 7 5/8"

*Size charts provided by garment manufacturers

FAQS

PRODUCT INFO

Our apparel has a tailored fit, so if you're between sizes we recommend sizing up. If your order doesn't fit the way you'd like, just let us know and we'll take care of you with an exchange.
Our customers love the quality and design of our shirts and prints. If anything doesn't meet your expectations, just let us know and we'll make it right.

ORDERS & RETURNS

We offer an unconditional 30-day money-back guarantee. If you're not happy with your purchase, just contact us within 30 days of delivery and we'll refund 100% of your money, including shipping. We'll even cover the cost to send it back. Get in touch at support@diaapparel.com.
We're happy to help with exchanges within 30 days of delivery. Just make sure the item is brand new, unused, and unworn. Email us at support@diaapparel.com and we'll send you a prepaid return label. Once we receive your return, we'll get your exchange order placed. Please note that custom, special ordered, and discontinued items can't be exchanged.
When your order arrives, take a moment to inspect it. If you find anything damaged, defective, or incorrect, just get in touch with us at support@diaapparel.com within 30 days and we'll send you a replacement at no charge.

SHIPPING & CUSTOMER SERVICE

We ship most orders within 3–5 business days. You'll get free standard shipping on orders of $50 or more. We can also deliver to APO/FPO/DPO addresses, but we don't currently ship internationally.
We're a small, mission-driven brand and we stand behind every order. If anything isn't right, reach out to us at support@diaapparel.com and we'll make it right.

ABOUT DIA APPAREL CO.

DIA specializes in apparel and merchandise that celebrate American values, military heritage, veteran pride, and the pursuit of personal greatness.
DIA Apparel serves veterans, active-duty military, first responders, and anyone who values American freedom, personal accountability, and unapologetic patriotism.
DIA offers a wide range of apparel including t-shirts, hoodies, hats, and caps spanning military memorial designs, veteran tributes, and patriotic statements.
Yes. DIA regularly donates portions of proceeds from specific designs to veteran charities, first responder organizations, mental health support foundations, and causes supporting deployed servicemembers and their families.
DIA's core mission is to inspire personal greatness, self-reliance, and unwavering patriotism. The brand champions individual freedom, rejects mediocrity, and celebrates the strength found in discipline and courage.
Yes, extensively. DIA features memorial designs for the Kabul 13, the men of FDNY Ladder 3 (9/11), Medal of Honor recipients, Vietnam veterans, and deployed servicemembers. Many include charitable giving to support families and survivors.
Key themes include personal sovereignty, honoring sacrifice and service, pursuing freedom and independence, military pride across all branches, and the importance of self-reliance.

🛡️ The Ironclad Guarantee: Free exchanges & zero-risk returns.

NOT JUST APPAREL /// A STATEMENT
Honor the Men of 3 Truck!

By DIA Apparel Co.

Changed the World Forever
The attacks on September 11, 2001, changed the face of the planet forever. A change greater than any single event since World War II. The images of the two smoking World Trade Center Towers in New York City, billowing thick, black smoke before their collapse, will be forever seared in memories around the globe.

Brave Heroes
Before the collapse of the towers, brave first responders from all over the city were attempting to rescue Americans and others trapped in the doomed buildings. The brave men of New York Fire Department Ladder 3 were part of the futile rescue efforts. Their heroism, bravery, and selflessness, in blatant defiance of an order to retreat from the smoking Twin Towers, cost them their lives as they attempted to rescue trapped victims.

Legendary Men!
- Legends who left this world too early
- Men who should be honored and remembered by all generations
- Men of a rare breed

We Salute These American Heroes
And we wish to honor their memory and preserve their legacy with the DIA 3 Truck We're Still Heading Up T-Shirt.

Never Forget These Final Words
Final words captured of Captain Paddy Brown, USMC veteran and celebrated commanding officer of Ladder 3, communicating the intentions of his brave crew:

Captain Paddy Brown / Ladder 3:
“I’m on the 35th floor, okay, okay?
Just relay to the command post we’re trying to get up.
There’s numerous civilians at all stairwells, numerous burn injuries are coming down.
I’m trying to send them down first.
Apparently, it’s above the 75th floor.
I don’t know if they got there yet. Okay.
Three Truck and we are still heading up.
Okay? Thank you.”

Command Post to Ladder 3:
“Command Post to Ladder 3, get out of the building!”

Captain Paddy Brown / Ladder 3:
“This is the officer of Ladder Co. 3. I refuse the order!
I am on the 44th floor and we have too many burned people with me.
I'm not leaving them!”

To the brave crew of 3 Truck, we will never forget you!

Honor the Men of 3 Truck and preserve their legacy by wearing the DIA 3 Truck We're Still Heading Up t-shirt.
Care & Maintenance

• Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners.
• Tumble dry low, or hang-dry for longest life.
• Cool iron inside-out if necessary. Do not iron decoration.
• Do not dry clean.
Fit & Feel

This shirt will humble you in the face of a great American Heroes. Soft, form-fitting, and pre-shrunk. Maintains shape after washing.
Product Materials

• 100% ring-spun combed cotton
• Heather Grey is 90% cotton, 10% polyester
• Pre-shrunk fabric
• Side-seamed construction
• Standard length

THE DIA STANDARD

PURPOSE DRIVEN MISSION

A portion of every purchase directly supports Veteran & First Responder non-profits.

THE IRON CLAD GUARANTEE

Love your gear or get a 100% full refund. No friction. Zero hassle.

Buy with Confidence

Hassle-Free Exchanges & Returns

Veteran Crafted

100% original gear, created from scratch by Veterans.

EVERY DESIGN INSPIRED BY GREATNESS.

Complete Your Loadout

WEAR YOUR CODE

CONTINUE THE MISSION

GEAR BUILT FOR YOUR STORY, YOUR COUNTRY, AND THE VALUES YOU STAND FOR.

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Stand Up for Yourself