Blue flag featuring a red distressed number 3 with a city skyline and crossed firefighting tools on the corners.

3 Truck We're Still Heading Up Flag

$29.95
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Blue flag featuring a red distressed number 3 with a city skyline and crossed firefighting tools on the corners.
  • Blue flag featuring a red distressed number 3 with a city skyline and crossed firefighting tools on the corners.
  • Modern office blue Truck 3 memorial flag with a red number 3, skyline, and firefighting tools on a dark wall.
3 Truck We're Still Heading Up Flag

3 Truck We're Still Heading Up Flag

$29.95

Find Your Fit: Sizing Made Easy

TOPS

DIA Men/Unisex Top Sizing
DIA Women Top Sizing

HATS

One Size Fits Most: 6 1/2" - 7 5/8"

*Size charts provided by garment manufacturers

FAQS

PRODUCT INFO

Our apparel has a tailored fit, so if you're between sizes we recommend sizing up. If your order doesn't fit the way you'd like, just let us know and we'll take care of you with an exchange.
Our customers love the quality and design of our shirts and prints. If anything doesn't meet your expectations, just let us know and we'll make it right.

ORDERS & RETURNS

We offer an unconditional 30-day money-back guarantee. If you're not happy with your purchase, just contact us within 30 days of delivery and we'll refund 100% of your money, including shipping. We'll even cover the cost to send it back. Get in touch at support@diaapparel.com.
We're happy to help with exchanges within 30 days of delivery. Just make sure the item is brand new, unused, and unworn. Email us at support@diaapparel.com and we'll send you a prepaid return label. Once we receive your return, we'll get your exchange order placed. Please note that custom, special ordered, and discontinued items can't be exchanged.
When your order arrives, take a moment to inspect it. If you find anything damaged, defective, or incorrect, just get in touch with us at support@diaapparel.com within 30 days and we'll send you a replacement at no charge.

SHIPPING & CUSTOMER SERVICE

We ship most orders within 3–5 business days. You'll get free standard shipping on orders of $50 or more. We can also deliver to APO/FPO/DPO addresses, but we don't currently ship internationally.
We're a small, mission-driven brand and we stand behind every order. If anything isn't right, reach out to us at support@diaapparel.com and we'll make it right.

ABOUT DIA APPAREL CO.

DIA specializes in apparel and merchandise that celebrate American values, military heritage, veteran pride, and the pursuit of personal greatness.
DIA Apparel serves veterans, active-duty military, first responders, and anyone who values American freedom, personal accountability, and unapologetic patriotism.
DIA offers a wide range of apparel including t-shirts, hoodies, hats, and caps spanning military memorial designs, veteran tributes, and patriotic statements.
Yes. DIA regularly donates portions of proceeds from specific designs to veteran charities, first responder organizations, mental health support foundations, and causes supporting deployed servicemembers and their families.
DIA's core mission is to inspire personal greatness, self-reliance, and unwavering patriotism. The brand champions individual freedom, rejects mediocrity, and celebrates the strength found in discipline and courage.
Yes, extensively. DIA features memorial designs for the Kabul 13, the men of FDNY Ladder 3 (9/11), Medal of Honor recipients, Vietnam veterans, and deployed servicemembers. Many include charitable giving to support families and survivors.
Key themes include personal sovereignty, honoring sacrifice and service, pursuing freedom and independence, military pride across all branches, and the importance of self-reliance.

🛡️ The Ironclad Guarantee: Free exchanges & zero-risk returns.

NOT JUST APPAREL /// A STATEMENT
And We're Still Heading Up! | Honor the Men of 3 Truck

By DIA Apparel Co.

This flag commemorates the sacrifice of the men of FDNY Ladder 3 who refused an order to exit the burning Twin Towers due to their imminent collapse. These brave men had a job to do and kept heading up despite the danger to themselves.

Honor them by hanging this flag in your office, locker room, or wherever you want these brave souls to be remembered.

REMEMBER THE MEN OF 3 TRUCK!
Care & Maintenance
Fit & Feel
Product Materials

THE DIA STANDARD

PURPOSE DRIVEN MISSION

A portion of every purchase directly supports Veteran & First Responder non-profits.

THE IRON CLAD GUARANTEE

Love your gear or get a 100% full refund. No friction. Zero hassle.

Buy with Confidence

Hassle-Free Exchanges & Returns

Veteran Crafted

100% original gear, created from scratch by Veterans.

EVERY DESIGN INSPIRED BY GREATNESS.

Complete Your Loadout

WEAR YOUR CODE

CONTINUE THE MISSION

GEAR BUILT FOR YOUR STORY, YOUR COUNTRY, AND THE VALUES YOU STAND FOR.

Bearded man in a sunny desert, wearing a black "KABUL 13" t-shirt with a red DIA logo on the left sleeve.

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A bold, black triangular emblem with a small white star centered in the bottom inner point

NEW ARRIVALS

Man in a red-walled setting with "TAKE BACK FREEDOM" text, wearing a white Abraham Lincoln "ANARCHIST" t-shirt.

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Donald Trump with a raised fist and blood on his face, surrounded by security against a red and black bullseye.

Stand Up for Yourself