White T-Shirt back view with large red/blue "3", "TRUCK", and Twin Towers distressed graphic.

3 Truck Still Heading Up - Always T-Shirt

White / S
$29.95
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White T-Shirt back view with large red/blue "3", "TRUCK", and Twin Towers distressed graphic.
  • White T-Shirt back view with large red/blue "3", "TRUCK", and Twin Towers distressed graphic.
  • Man standing on a city street, back view of him wearing a white T-Shirt with red/blue "3 TRUCK" with twin towers graphic.
  • White T-Shirt front view with a red "3", red/white American flag, and a blue/white fire truck chest graphic.
  • 3 Truck Still Heading Up - Always T-Shirt - DIA Apparel Co.
  • White T-shirt angled right, featuring a red number 3, red American flag, and blue fire truck graphic on the chest.
  • 3 Truck Still Heading Up - Always T-Shirt - DIA Apparel Co.
  • Navy T-shirt front view featuring a red "3", red American flag, and white fire truck graphic on the left chest.
  • Navy T-shirt angled right with a red "3", red US flag, and white fire truck graphic on the left chest.
3 Truck Still Heading Up - Always T-Shirt

3 Truck Still Heading Up - Always T-Shirt

$29.95
ColorWhite
Size

Proceeds from this design go to Veteran & First Responder non-profits /// Learn More: Giving Back

Free Exchanges & Returns

NOT JUST APPAREL /// A STATEMENT
Still Heading Up. Always.

By DIA Apparel Co.

Changed the World Forever
The attacks of September 11, 2001, changed the course of history in a way the world had not seen since the end of World War II. The image of the Twin Towers, engulfed in smoke before their collapse, remains etched in the memories of all who witnessed that terrible day. It was a day of unimaginable loss—and extraordinary heroism.

Brave Heroes
Among the first responders were the brave men of New York City’s Ladder Company 3. When the order came to evacuate the towers, they didn’t retreat. They continued their climb, risking—and ultimately sacrificing—their lives to save others. Their final decision was not made in fear, but in unwavering service to those trapped above.

They were legends in the making:
- Men who chose courage over safety
- Men whose names and deeds deserve to be remembered by every generation
- Men of a rare and selfless breed

We honor them, and we refuse to let their memory fade.

The DIA 3 Truck: Still Heading Up - Always T-shirt is our tribute to the men of Ladder 3 and their final stand of bravery. It carries the spirit of Captain Paddy Brown, a U.S. Marine Corps veteran and commanding officer of Ladder 3, whose final radio transmissions capture the heart of that day:

Captain Paddy Brown / Ladder 3:
“I’m on the 35th floor, okay, okay?
Just relay to the command post we’re trying to get up.
There’s numerous civilians at all stairwells, numerous burn injuries are coming down.
I’m trying to send them down first.
Apparently, it’s above the 75th floor.
I don’t know if they got there yet. Okay.
Three Truck and we are still heading up.
Okay? Thank you.”

Command Post to Ladder 3:
“Command Post to Ladder 3, get out of the building!”

Captain Paddy Brown / Ladder 3:
“This is the officer of Ladder Co. 3. I refuse the order!
I am on the 44th floor and we have too many burned people with me.
I'm not leaving them!”

Wear the 3 Truck: Still Heading Up - Always shirt with pride and let the world know that true heroism never fades.
Care & Maintenance

• Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners.
• Tumble dry low, or hang-dry for longest life.
• Cool iron inside-out if necessary. Do not iron decoration.
• Do not dry clean.
Fit & Feel

This shirt will humble you in the face of a great American Heroes. Soft, form-fitting, and pre-shrunk. Maintains shape after washing.
Product Materials

• 100% ring-spun combed cotton
• Heather Grey is 90% cotton, 10% polyester
• Pre-shrunk fabric
• Side-seamed construction
• Standard length

SIZE CHARTS

Our apparel is engineered for an athletic, tailored fit. Size up for extra room.

TOPS

HATS

One Size Fits Most: 6 1/2" - 7 5/8"

Need Help or Have Questions?

Reach out to us at hello@diaapparel.com

*Size charts provided by garment manufacturers

FAQS

PRODUCT INFO

Our apparel has a tailored fit, so if you're between sizes we recommend sizing up. If your order doesn't fit the way you'd like, just let us know and we'll take care of you with an exchange.
Our customers love the quality and design of our shirts and prints. If anything doesn't meet your expectations, just let us know and we'll make it right.

ORDERS & RETURNS

We offer an unconditional 30-day money-back guarantee. If you're not happy with your purchase, just contact us within 30 days of delivery and we'll refund 100% of your money, including shipping. We'll even cover the cost to send it back. Get in touch at support@diaapparel.com.
We're happy to help with exchanges within 30 days of delivery. Just make sure the item is brand new, unused, and unworn. Email us at support@diaapparel.com and we'll send you a prepaid return label. Once we receive your return, we'll get your exchange order placed. Please note that custom, special ordered, and discontinued items can't be exchanged.
When your order arrives, take a moment to inspect it. If you find anything damaged, defective, or incorrect, just get in touch with us at support@diaapparel.com within 30 days and we'll send you a replacement at no charge.

SHIPPING & CUSTOMER SERVICE

We ship most orders within 3–5 business days. You'll get free standard shipping on orders of $50 or more. We can also deliver to APO/FPO/DPO addresses, but we don't currently ship internationally.
We're a small, mission-driven brand and we stand behind every order. If anything isn't right, reach out to us at support@diaapparel.com and we'll make it right.

ABOUT DIA APPAREL CO.

DIA specializes in apparel and merchandise that celebrate American values, military heritage, veteran pride, and the pursuit of personal greatness.
DIA Apparel serves veterans, active-duty military, first responders, and anyone who values American freedom, personal accountability, and unapologetic patriotism.
DIA offers a wide range of apparel including t-shirts, hoodies, hats, and caps spanning military memorial designs, veteran tributes, and patriotic statements.
Yes. DIA regularly donates portions of proceeds from specific designs to veteran charities, first responder organizations, mental health support foundations, and causes supporting deployed servicemembers and their families.
DIA's core mission is to inspire personal greatness, self-reliance, and unwavering patriotism. The brand champions individual freedom, rejects mediocrity, and celebrates the strength found in discipline and courage.
Yes, extensively. DIA features memorial designs for the Kabul 13, the men of FDNY Ladder 3 (9/11), Medal of Honor recipients, Vietnam veterans, and deployed servicemembers. Many include charitable giving to support families and survivors.
Key themes include personal sovereignty, honoring sacrifice and service, pursuing freedom and independence, military pride across all branches, and the importance of self-reliance.

THE DIA STANDARD

PURPOSE DRIVEN MISSION

Proceeds from every sale go directly to Veteran & First Responder non-profits.

THE IRON CLAD GUARANTEE

Love your gear or get a 100% full refund. No friction. Zero hassle.

Buy with Confidence

Hassle-Free Exchanges & Returns

Veteran Crafted

100% original gear, created from scratch by Veterans.

J
James S.
White / XL
Absolutely quality product with the remembrance of those that have made the ultimate sacrifice

Absolutely quality product with the remembrance of those that have made the ultimate sacrifice.
Super fast shipping.

What is agin most important is the remembrance and meaning behind it.

James, thank you for the thoughtful review. It’s a genuine privilege to craft gear that honors those who made the ultimate sacrifice. We’re deeply grateful for your support and for standing with the mission.
David @ DIA

J
Jimmy (Massapequa, NY, US)
White / L
Excellent shirt

Excellent shirt I purchased this shirt to remember my friend Lt Kevin Donnelly of Ladder 3 who was murded that day ( Never forget )

Thanks for the review Jimmy. May Lt. Kevin Donnelly and the Men of 3 Truck Rest in Peace. Never Forget!
David @ DIA

D
Donald D.J.

Low quality t-shirt and ink. Sad

D
Donald D.J.

Low quality t-shirt and ink. Sad

Thanks for the feedback. Something doesn't seem right. We generally receive high marks for this shirt. We will reach out directly. We want to make this right for you. David @ DIA

M
Mark L. (Oceanside, NY, US)
Navy / XL
sizing

runs small

Thanks for your review Mark. Happy to send out a larger size. Just let us know. David @ DIA

T
THOMAS D. (Springfield, MA, US)
White / 3XL
Great item

Great item. Smooth and fast transaction Thank you.

Thanks for your review Brother! We're glad you love the shirt.
David @ DIA

E
E.S.

Love it fits well nice quality recommend it to anyone

Thanks for your review Brother.
And thank you for helping to honor and remember Captain Paddy Brown and the Men of 3 Truck.
David @ DIA

R
Ray C. (Sag Harbor, NY, US)
White / XL
I wear it to honor those lost from Ladder 3 on 9/11

Capt. Paddy Brown still heading up

Thanks for your review Brother!
Captain Paddy Brown and the Men of 3 Truck will always be legends.
David @ DIA

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