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Always.\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChanged the World Forever\u003c\/strong\u003e\u003cbr\u003eThe attacks of September 11, 2001, changed the course of history in a way the world had not seen since the end of World War II. The image of the Twin Towers, engulfed in smoke before their collapse, remains etched in the memories of all who witnessed that terrible day. It was a day of unimaginable loss—and extraordinary heroism.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrave Heroes\u003c\/strong\u003e\u003cbr\u003eAmong the first responders were the brave men of New York City’s Ladder Company 3. When the order came to evacuate the towers, they didn’t retreat. They continued their climb, risking—and ultimately sacrificing—their lives to save others. 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It carries the spirit of Captain Paddy Brown, a U.S. Marine Corps veteran and commanding officer of Ladder 3, whose final radio transmissions capture the heart of that day:\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eCaptain Paddy Brown \/ Ladder 3:\u003c\/em\u003e\u003cbr\u003e“I’m on the 35th floor, okay, okay?\u003cbr\u003eJust relay to the command post we’re trying to get up.\u003cbr\u003eThere’s numerous civilians at all stairwells, numerous burn injuries are coming down.\u003cbr\u003eI’m trying to send them down first.\u003cbr\u003eApparently, it’s above the 75th floor.\u003cbr\u003eI don’t know if they got there yet. Okay.\u003cbr\u003eThree Truck and we are still heading up.\u003cbr\u003eOkay? Thank you.”\u003cbr\u003e\u003cbr\u003e\u003cem\u003eCommand Post to Ladder 3:\u003c\/em\u003e\u003cbr\u003e“Command Post to Ladder 3, get out of the building!”\u003cbr\u003e\u003cbr\u003e\u003cem\u003eCaptain Paddy Brown \/ Ladder 3:\u003c\/em\u003e\u003cbr\u003e“This is the officer of Ladder Co. 3. I refuse the order!\u003cbr\u003eI am on the 44th floor and we have too many burned people with me.\u003cbr\u003eI'm not leaving them!”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eWear the 3 Truck: Still Heading Up - Always shirt with pride—and let the world know that true heroism never fades.\u003c\/p\u003e","brand":"DIA","offers":[{"title":"White \/ S","offer_id":44384404046000,"sku":"9912774_4011","price":29.95,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":44384404078768,"sku":"9912774_4012","price":29.95,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":44384404111536,"sku":"9912774_4013","price":29.95,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":44384404144304,"sku":"9912774_4014","price":29.95,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":44384404177072,"sku":"9912774_4015","price":30.95,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":44384404209840,"sku":"9912774_5294","price":32.95,"currency_code":"USD","in_stock":true},{"title":"White \/ 4XL","offer_id":44384404242608,"sku":"9912774_5309","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ S","offer_id":44384459194544,"sku":"1647288_4111","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":44384459227312,"sku":"1647288_4112","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":44384459260080,"sku":"1647288_4113","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":44384459292848,"sku":"1647288_4114","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":44384459325616,"sku":"1647288_4115","price":30.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44384459358384,"sku":"1647288_12874","price":32.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 4XL","offer_id":44384459391152,"sku":"1647288_12875","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/3-truck-still-heading-up-always-t-shirt-9816024.jpg?v=1769401693"},{"product_id":"dia-3-truck-distressed-ballcap","title":"3 Truck Distressed Ball Cap","description":"\u003ch6\u003eA Tribute Worn with Purpose\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSeptember 11, 2001 changed the world forever.\u003c\/p\u003e\n\u003cp\u003eIn the smoke and chaos of that morning, a group of men made a choice that defined heroism. The firefighters of Ladder Company 3 didn’t retreat. They kept climbing, knowing the risk, refusing to abandon the civilians trapped above.\u003c\/p\u003e\n\u003cp\u003eThis hat honors their final stand. A simple but powerful reminder of courage without compromise. Men like Captain Paddy Brown, a Marine Veteran and the commanding officer of Ladder 3, who refused the order to evacuate. His last words still echo:\u003cbr\u003e“I refuse the order… I’m not leaving them.”\u003c\/p\u003e\n\u003cp\u003eThey didn’t die looking for glory. They died doing the job, because that’s what real heroes do.\u003c\/p\u003e\n\u003cp\u003eWear this hat to remember them. To honor their names. To remind the world that true bravery means going up when everyone else is going down.\u003c\/p\u003e\n\u003cp\u003eProceeds from this hat support first responder charities and the families of those who gave everything on 9\/11.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNever forget. Always heading up.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Navy","offer_id":44655363096752,"sku":"2975859_10991","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/3-truck-distressed-ball-cap-9272599.png?v=1769401632"},{"product_id":"dia-3-truck-under-armour®-ball-cap","title":"3 Truck Under Armour® Ball Cap","description":"\u003ch6\u003eA Tribute Worn with Purpose\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSeptember 11, 2001 changed the world forever.\u003c\/p\u003e\n\u003cp\u003eIn the smoke and chaos of that morning, a group of men made a choice that defined heroism. The firefighters of Ladder Company 3 didn’t retreat. They kept climbing, knowing the risk, refusing to abandon the civilians trapped above.\u003c\/p\u003e\n\u003cp\u003eThis hat honors their final stand. A simple but powerful reminder of courage without compromise. Men like Captain Paddy Brown, a Marine Veteran and the commanding officer of Ladder 3, who refused the order to evacuate. His last words still echo:\u003cbr\u003e“I refuse the order… I’m not leaving them.”\u003c\/p\u003e\n\u003cp\u003eThey didn’t die looking for glory. They died doing the job, because that’s what real heroes do.\u003c\/p\u003e\n\u003cp\u003eWear this hat to remember them. To honor their names. To remind the world that true bravery means going up when everyone else is going down.\u003c\/p\u003e\n\u003cp\u003eProceeds from this hat support first responder charities and the families of those who gave everything on 9\/11.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNever forget. Always heading up.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Navy","offer_id":44655230615728,"sku":"5199124_19344","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/3-truck-under-armour-ball-cap-3424971.png?v=1769401633"},{"product_id":"dia-3-truck-still-heading-up-always-hoodie","title":"3 Truck Still Heading Up - Always Hoodie","description":"\u003ch6\u003eStill Heading Up. Always.\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChanged the World Forever\u003c\/strong\u003e\u003cbr\u003eThe attacks of September 11, 2001, changed the course of history in a way the world had not seen since the end of World War II. The image of the Twin Towers, engulfed in smoke before their collapse, remains etched in the memories of all who witnessed that terrible day. It was a day of unimaginable loss—and extraordinary heroism.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrave Heroes\u003c\/strong\u003e\u003cbr\u003eAmong the first responders were the brave men of New York City’s Ladder Company 3. When the order came to evacuate the towers, they didn’t retreat. They continued their climb, risking—and ultimately sacrificing—their lives to save others. Their final decision was not made in fear, but in unwavering service to those trapped above.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThey were legends in the making:\u003c\/strong\u003e\u003cbr\u003e- Men who chose courage over safety \u003cbr\u003e- Men whose names and deeds deserve to be remembered by every generation\u003cbr\u003e- Men of a rare and selfless breed\u003c\/p\u003e\n\u003cp\u003eWe honor them, and we refuse to let their memory fade.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe DIA 3 Truck: Still Heading Up - Always Hoodie\u003c\/strong\u003e is our tribute to the men of Ladder 3 and their final stand of bravery. It carries the spirit of Captain Paddy Brown, a U.S. Marine Corps veteran and commanding officer of Ladder 3, whose final radio transmissions capture the heart of that day:\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eCaptain Paddy Brown \/ Ladder 3:\u003c\/em\u003e\u003cbr\u003e“I’m on the 35th floor, okay, okay?\u003cbr\u003eJust relay to the command post we’re trying to get up.\u003cbr\u003eThere’s numerous civilians at all stairwells, numerous burn injuries are coming down.\u003cbr\u003eI’m trying to send them down first.\u003cbr\u003eApparently, it’s above the 75th floor.\u003cbr\u003eI don’t know if they got there yet. Okay.\u003cbr\u003eThree Truck and we are still heading up.\u003cbr\u003eOkay? Thank you.”\u003cbr\u003e\u003cbr\u003e\u003cem\u003eCommand Post to Ladder 3:\u003c\/em\u003e\u003cbr\u003e“Command Post to Ladder 3, get out of the building!”\u003cbr\u003e\u003cbr\u003e\u003cem\u003eCaptain Paddy Brown \/ Ladder 3:\u003c\/em\u003e\u003cbr\u003e“This is the officer of Ladder Co. 3. I refuse the order!\u003cbr\u003eI am on the 44th floor and we have too many burned people with me.\u003cbr\u003eI'm not leaving them!”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eWear the 3 Truck: Still Heading Up - Always Hoodie with pride—and let the world know that true heroism never fades.\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Navy \/ S","offer_id":44690064015536,"sku":"8480564_11491","price":57.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":44690064048304,"sku":"8480564_11492","price":57.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":44690064081072,"sku":"8480564_11493","price":57.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":44690064113840,"sku":"8480564_11494","price":57.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":44690064146608,"sku":"8480564_11495","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44690064179376,"sku":"8480564_13417","price":61.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/3-truck-still-heading-up-always-hoodie-6935050.png?v=1769401631"},{"product_id":"3-truck-25th-anniversary-t-shirt-back-print","title":"3 Truck 25th Anniversary T-Shirt","description":"\u003ch6\u003eTwenty Five Years Later, the Skyline Has Changed.\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe buildings have been replaced. 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Always.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eProceeds from the sale of this design go to first responder charities in honor of the men who ran toward danger when the world needed them most.\u003c\/em\u003e\u003c\/p\u003e","brand":"DIA Apparel Co.","offers":[{"title":"Navy \/ S","offer_id":45460461060272,"sku":"6389265_4111","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":45460461093040,"sku":"6389265_4112","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":45460461125808,"sku":"6389265_4113","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":45460461158576,"sku":"6389265_4114","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":45460461191344,"sku":"6389265_4115","price":31.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":45460461224112,"sku":"6389265_12874","price":33.95,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 4XL","offer_id":45460461256880,"sku":"6389265_12875","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/3-truck-25th-anniversary-t-shirt-back-print-4056498.png?v=1784322104"},{"product_id":"3-truck-25th-anniversary-t-shirt-front-print","title":"3 Truck 25th Anniversary Front Print T-Shirt","description":"\u003ch6\u003eTwenty Five Years Later, the Skyline Has Changed.\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe buildings have been replaced. A new generation has grown up without seeing the smoke, the falling steel, the ash covered streets, or the faces of the men who walked into those towers knowing exactly what waited above them. For many, September 11th has become history. A date. A lesson. A fading memory.\u003c\/p\u003e\n\u003cp\u003eBut not for us.\u003c\/p\u003e\n\u003cp\u003eThe men of Ladder Company 3, known as 3 Truck, remain at the top of our minds and deep in the heart of who we are as Americans. They were firefighters. They were servants. They were protectors. And on September 11, 2001, they did what true heroes do. They went up when everyone else was trying to get out.\u003c\/p\u003e\n\u003cp\u003eThey knew the danger. They heard the calls. They saw the wounded coming down the stairwells. They understood the cost. 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