{"title":"DIA GEAR","description":"\u003cp\u003eShow the world that you're going after greatness with some DIA Gear. Shop DIA lifestyle gear and accessories. Collection is updated frequently and includes hats, beanies, mugs, water bottles, phone cases, and more. Be inspired by \u003cstrong\u003eDIA\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIA = Discipline + Intensity + Action\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"dia-stealth-trucker-hat-men-and-women-goals-not-included","title":"Stealth Trucker Hat","description":"\u003ch6\u003eSTEALTHY TRUCKER HAT - GOALS NOT INCLUDED\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe DIA Stealth Trucker cap will keep the sun off your face as you swiftly and silently move towards your goals. No need to announce your success. The doubters and haters will know you've reached the pinnacle without you saying one word. Now that's stealth. Complete your outfit with the DIA Stealth Trucker Hat.\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Black \/ Adjustable","offer_id":40950259122352,"sku":"9243659_11417","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/products\/stealth-trucker-hat-men-women-2409589.jpg?v=1769401928"},{"product_id":"og-dia-logo-trucker-cap","title":"OG DIA Logo Trucker Hat","description":"\u003ch6\u003eCOMPLETE YOUR OUTFIT \u0026amp; GOALS\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe OG DIA Logo Trucker Hat will keep the sun off your face as you move towards your goals. No need to announce your success. The doubters and haters will know you've reached the pinnacle without you saying one word.\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Black\/White \/ Adjustable","offer_id":40113282449584,"sku":"5904193_11420","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ Adjustable","offer_id":40113282482352,"sku":"5904193_11417","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/products\/logo-trucker-hat-men-women-8255178.png?v=1769401928"},{"product_id":"pathfinder-trucker-hat-blaze-your-own-path-to-greatness","title":"Pathfinder Trucker Hat","description":"\u003ch6\u003eTHE TRUCKER CAP TO BLAZE YOUR OWN PATH TO GREATNESS\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt's time to blaze your own trail to greatness. You've seen what happens when the old path to success is followed: it... just... doesn't... work... anymore.\u003c\/p\u003e\n\u003cp\u003eThrow on the DIA Pathfinder Trucker Hat to keep the sun off your face and start creating your own path to personal greatness. Your other option is tried and true failure.\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Black \/ Adjustable","offer_id":41092654825648,"sku":"4512769_11417","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Black\/White \/ Adjustable","offer_id":41092654858416,"sku":"4512769_11420","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Heather Gray\/Black \/ Adjustable","offer_id":41092654891184,"sku":"4512769_11421","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/products\/pathfinder-trucker-cap-men-women-9204623.jpg?v=1769401933"},{"product_id":"dia-3-truck-distressed-ballcap","title":"3 Truck Distressed Ball Cap","description":"\u003ch6\u003eA Tribute Worn with Purpose\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSeptember 11, 2001 changed the world forever.\u003c\/p\u003e\n\u003cp\u003eIn the smoke and chaos of that morning, a group of men made a choice that defined heroism. The firefighters of Ladder Company 3 didn’t retreat. They kept climbing, knowing the risk, refusing to abandon the civilians trapped above.\u003c\/p\u003e\n\u003cp\u003eThis hat honors their final stand. A simple but powerful reminder of courage without compromise. Men like Captain Paddy Brown, a Marine Veteran and the commanding officer of Ladder 3, who refused the order to evacuate. His last words still echo:\u003cbr\u003e“I refuse the order… I’m not leaving them.”\u003c\/p\u003e\n\u003cp\u003eThey didn’t die looking for glory. They died doing the job, because that’s what real heroes do.\u003c\/p\u003e\n\u003cp\u003eWear this hat to remember them. To honor their names. To remind the world that true bravery means going up when everyone else is going down.\u003c\/p\u003e\n\u003cp\u003eProceeds from this hat support first responder charities and the families of those who gave everything on 9\/11.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNever forget. Always heading up.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Navy","offer_id":44655363096752,"sku":"2975859_10991","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/3-truck-distressed-ball-cap-9272599.png?v=1769401632"},{"product_id":"dia-3-truck-under-armour®-ball-cap","title":"3 Truck Under Armour® Ball Cap","description":"\u003ch6\u003eA Tribute Worn with Purpose\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSeptember 11, 2001 changed the world forever.\u003c\/p\u003e\n\u003cp\u003eIn the smoke and chaos of that morning, a group of men made a choice that defined heroism. The firefighters of Ladder Company 3 didn’t retreat. They kept climbing, knowing the risk, refusing to abandon the civilians trapped above.\u003c\/p\u003e\n\u003cp\u003eThis hat honors their final stand. A simple but powerful reminder of courage without compromise. Men like Captain Paddy Brown, a Marine Veteran and the commanding officer of Ladder 3, who refused the order to evacuate. His last words still echo:\u003cbr\u003e“I refuse the order… I’m not leaving them.”\u003c\/p\u003e\n\u003cp\u003eThey didn’t die looking for glory. They died doing the job, because that’s what real heroes do.\u003c\/p\u003e\n\u003cp\u003eWear this hat to remember them. To honor their names. To remind the world that true bravery means going up when everyone else is going down.\u003c\/p\u003e\n\u003cp\u003eProceeds from this hat support first responder charities and the families of those who gave everything on 9\/11.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNever forget. Always heading up.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Navy","offer_id":44655230615728,"sku":"5199124_19344","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/3-truck-under-armour-ball-cap-3424971.png?v=1769401633"},{"product_id":"mako-three-zero-charlie-distressed-ball-cap","title":"Mako Three Zero Charlie Distressed Ball Cap","description":"\u003ch6\u003eThe Call Sign That Became a Legend\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOn a frozen mountaintop in Afghanistan, Technical Sergeant John Chapman made a final stand that will echo through history.\u003c\/p\u003e\n\u003cp\u003eAlone, wounded, and outnumbered, he kept fighting — refusing to quit, refusing to retreat.\u003c\/p\u003e\n\u003cp\u003eHis call sign was \u003cstrong\u003eMako Three Zero Charlie!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt wasn’t just a designation. It became a symbol of courage, grit, and sacrifice.\u003c\/p\u003e\n\u003cp\u003eThis hat is for those who understand what that name means. Who know the story. Who carry the legacy. It’s not loud, but it speaks volumes to those who know.\u003c\/p\u003e\n\u003cp\u003eWear it for John. Wear it because you're a quiet professional. Wear it because some callsigns will never be forgotten.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMako 30C\u003c\/strong\u003e = American Spartan. Medal of Honor. Never out of the fight.\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Black","offer_id":44655363653808,"sku":"8162733_10990","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/mako-three-zero-charlie-distressed-ball-cap-6911303.png?v=1772696177"},{"product_id":"dia-deus-vult-trucker-cap","title":"Deus Vult Trucker Hat: Darkness Defied","description":"\u003ch6\u003eYou Already Know\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’ve served in the military or law enforcement, you already know:\u003cbr\u003eThe world’s a darker place than most people want to admit. And every day, there are men and women, like you, out there who stand between that darkness and everyone else.\u003c\/p\u003e\n\u003cp\u003eThis trucker hat is for you \u0026amp; all of those who support you.\u003c\/p\u003e\n\u003cp\u003eIt's in Your Blood. There’s a little bit of that Crusader spirit in all who serve. Like the Templars 900 years ago, you aren’t sent out to conquer - you're sent to protect.\u003c\/p\u003e\n\u003cp\u003eAnd if you're one of those people who’s answered that call, then you know exactly what we mean.\u003c\/p\u003e\n\u003cp\u003eYou’ve seen things most people couldn’t handle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnd you still show up.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIA","offers":[{"title":"Black","offer_id":44654194720944,"sku":"8138713_11417","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Black\/White","offer_id":44654194753712,"sku":"8138713_11420","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/deus-vult-trucker-hat-3091962.png?v=1769401633"},{"product_id":"hooligan-ball-cap","title":"Hooligan Ball Cap","description":"\u003ch6\u003eFor the Fighting Irish at Heart\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Irish didn’t just arrive in America on some boat one day in the 1890s. They fought their way into it. From the docks of Boston and New York to the streets of Chicago and Philadelphia, Irish immigrants carved out their place with grit, fists, faith, and an unbreakable sense of humor. They were called “Fighting Irish” because they had to fight for work, for respect, and for the right to stand tall in a country that didn’t always welcome them.\u003c\/p\u003e\n\u003cp\u003eAnd then there’s the word hooligan. It was never meant to be flattering. It was a label thrown at the rough, loud, stubborn Irishmen who refused to be pushed around. But like most things the Irish touch, they owned it. A hooligan isn’t just a troublemaker. He’s fiercely loyal. Protective of his own. Quick with a laugh. Even quicker with a comeback. He’s the guy who will raise a glass with you and stand shoulder to shoulder when it matters.\u003c\/p\u003e\n\u003cp\u003eAt DIA, we celebrate that spirit. The rebellious streak. The refusal to bow. The pride in heritage. St. Patrick’s Day in America is a time for honoring the generations who crossed oceans, built cities, wore uniforms, and proved that toughness and heart go hand in hand.\u003c\/p\u003e\u003cp\u003eSo whether you’ve got Irish blood or just Irish attitude, this ballcap is for the fighters, the loyalists, and the proud hooligans who know that heritage is bold, stubborn, and worth celebrating.\u003c\/p\u003e\u003cp\u003eRaise a glass. Raise a little hell. Stay proud.\u003c\/p\u003e","brand":"DIA Apparel Co.","offers":[{"title":"Default Title","offer_id":44965439045808,"sku":"2498491_10990","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/hooligan-ball-cap-1992433.png?v=1770986658"},{"product_id":"kiss-me-distressed-ball-cap","title":"Kiss Me Distressed Ball Cap","description":"\u003ch6\u003eLuck Is Optional. 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Because if you’re not the right kind of person, you might meet something a little less romantic.\u003c\/p\u003e\n\u003cp\u003eThis cap is bold. It’s playful. It’s got that wink-and-a-warning energy that defines Irish humor. Wear it to the parade. Wear it to the pub. Wear it wherever the music’s loud and the stories get louder.\u003c\/p\u003e\n\u003cp\u003eJust remember… luck might get you close. Respect keeps you there.\u003c\/p\u003e","brand":"DIA Apparel Co.","offers":[{"title":"Default Title","offer_id":44965458706608,"sku":"9580623_10990","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/kiss-me-distressed-ball-cap-1057595.png?v=1774682170"},{"product_id":"irish-shamrock-hat","title":"Irish Shamrock Hat","description":"\u003ch6\u003eQuiet Pride. Deep Roots.\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNot every symbol needs to shout. Some speak for themselves.\u003c\/p\u003e\n\u003cp\u003eThe shamrock has represented Ireland for centuries. It stands for heritage, faith, resilience, and a people who have endured hardship with grit and humor intact. For Irish Americans, it carries the story of generations who crossed oceans, built lives from nothing, and never forgot where they came from.\u003c\/p\u003e\n\u003cp\u003eThis hat keeps it simple. No noise. No flash. Just a clean, understated nod to Ireland and the pride that comes with it.\u003c\/p\u003e\n\u003cp\u003eWhether you wear it on St. Patrick’s Day or any other day of the year, it’s a reminder that heritage runs deeper than a holiday. Sometimes the strongest statements are the quiet ones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSubtle. Timeless. Proud.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIA Apparel Co.","offers":[{"title":"Default Title","offer_id":44965495701680,"sku":"1101197_10991","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/irish-shamrock-hat-6037754.png?v=1774682170"},{"product_id":"dia-logo-distressed-hat","title":"DIA Logo Distressed Hat","description":"\u003ch6\u003eWorn In. Never Worn Out.\u003c\/h6\u003e\n\u003cp\u003eGreatness isn’t polished. It’s earned.\u003c\/p\u003e\n\u003cp\u003eThe DIA distressed ball cap represents the grind. The early mornings. The late nights. The setbacks that didn’t stop you. The lessons that shaped you. It carries that worn-in look because real growth doesn’t happen in comfort. It happens through pressure, persistence, and repetition.\u003c\/p\u003e\n\u003cp\u003eThis cap is for those who understand that personal greatness is not a finish line. It’s a daily pursuit. It’s choosing discipline over excuses. Action over talk. Forward over easy. The distress isn’t damage. It’s character.\u003c\/p\u003e\n\u003cp\u003eThrow it on when you train. When you build. When you’re chasing something bigger than yourself. Because greatness doesn’t arrive clean. It shows up tested.\u003c\/p\u003e","brand":"DIA Apparel Co.","offers":[{"title":"Black","offer_id":44976131899568,"sku":"3143480_10990","price":27.95,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":44976131932336,"sku":"3143480_10991","price":27.95,"currency_code":"USD","in_stock":true},{"title":"Charcoal Gray","offer_id":44976131965104,"sku":"3143480_10992","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/dia-logo-distressed-hat-1438248.png?v=1774599314"},{"product_id":"dia-logo-trucker-cap","title":"DIA Logo Trucker Cap","description":"\u003ch6\u003eBuilt to Move Forward\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe mission never stops. Neither should you.\u003c\/p\u003e\n\u003cp\u003eThe DIA trucker hat is built for movement. For the road ahead. For the ones who refuse to stay stagnant. Whether you're in the gym, on the job site, behind the wheel, or out chasing the next goal, this hat represents momentum.\u003c\/p\u003e\n\u003cp\u003ePersonal greatness isn’t about being loud. It’s about being consistent. It’s about stacking wins when no one is watching. It’s about knowing that you set the standard, and you alone.\u003c\/p\u003e\n\u003cp\u003eWear it as a reminder that your path is yours to build. Every mile forward matters. Every rep counts. Every choice compounds.\u003c\/p\u003e","brand":"DIA Apparel Co.","offers":[{"title":"Black\/Charcoal","offer_id":44976133767344,"sku":"7783485_16711","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":44976133800112,"sku":"7783485_11417","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Black\/White","offer_id":44976133832880,"sku":"7783485_11420","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/dia-logo-trucker-cap-1461195.jpg?v=1774599252"},{"product_id":"dia-camo-trucker-hat","title":"DIA Camo Trucker Hat","description":"\u003ch6\u003eBlend In. Stand Out. Rise Up.\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBy DIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCamo was never meant to make you invisible. It was meant to make you effective.\u003c\/p\u003e\n\u003cp\u003eThe DIA Camo Trucker Hat represents disciplined ambition. It’s for the ones who don’t need attention to perform. The ones who move quietly, work relentlessly, and let results speak louder than noise. In a world full of people chasing the spotlight, you’re chasing progress.\u003c\/p\u003e\n\u003cp\u003ePersonal greatness doesn’t always look flashy. Sometimes it looks like consistency. Like repetition. Like showing up when no one is watching and putting in the work anyway. The camo reminds you that staying under the radar doesn’t mean staying small. It means you’re focused. Calculated. Patient.\u003c\/p\u003e\n\u003cp\u003eYou don’t need applause. You need momentum.\u003c\/p\u003e\n\u003cp\u003eWear it when you’re building. Wear it when you’re grinding. Wear it when you’re hunting down the next version of yourself. Blend into the noise. Rise above the average.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreatness moves quiet.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIA Apparel Co.","offers":[{"title":"Default Title","offer_id":44976136323248,"sku":"1189286_16856","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/files\/dia-camo-trucker-hat-6464080.png?v=1774599249"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/8746\/5392\/collections\/dia-gear-9649550.jpg?v=1769625705","url":"https:\/\/diaapparel.com\/collections\/dia-gear-lifestyle-gear-and-accessories-hats.oembed","provider":"DIA Apparel Co.","version":"1.0","type":"link"}